TV Market size, Truly a great rep for how large a Metro is (state, better)
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
Actually, TV media markets aren't a great way to measure a market like DC and Baltimore. Each city has there own media market. The line is drawn northeast of DC and southeast of Baltimore in Howard county. That is about 20 minutes outside DC proper and 15 minutes outside Baltimore proper. An area like Houston, Atlanta, or Dallas with nothing around them for miles is night an day to an area like DC and Baltimore.
lmao so I grew up on a dead end county road which apparently is now part of the 81st largest metro area in the country judging by TV market size? Cape Girardeau - Paducah? Come on now this isn't a good indicator at all. The TV market is just simply the market between St. Louis and Memphis as we're not covered by either one.
Our modern economy truly started churning back in the 40's/50's when Madison Ave saw the importance of mass media and advertising. I would tend to agree with your statement that media markets are an excellent gauge on the size and prominence of a region.
I would certainly give TV market encapturement zone more credibility than arbitrary county lines that the OMB uses for its metroes.
Actually, TV media markets aren't a great way to measure a market like DC and Baltimore. Each city has there own media market. The line is drawn northeast of DC and southeast of Baltimore in Howard county. That is about 20 minutes outside DC proper and 15 minutes outside Baltimore proper. An area like Houston, Atlanta, or Dallas with nothing around them for miles is night an day to an area like DC and Baltimore.
Well the Philly DMA, still 4th largest is cut 25 minutes north of the city yet still covers more than 7 million
DC and Baltimore have distinct media markets whereas an area like Philly covers more population It is more to a proximity population
Houston actually has a smaller DMA than MSA; DFW is the opposite.
Just another piece of info that attaches media influence and area affiliation probably better than commuter rates. People from Baltimore may commute to DC but return home to watch the Baltimore news and follow things in Baltimore etc.
Like all metrics non are perfect for all metrics or an absolute assesment. I have always felt both MSA and CSA under report the Philly area because of local dynamics. All metrics are good as they help understand things but non are perfect.
DMA is still how TV media is sold, even on cable digital spot. It is why a tv commercial in Philly costs more than all but NYC, LA, and Chicago
Radio is less accurate IMHO as the FCC allows for significantly different signal powers. The Philly MSA fo example has 5 different radio markets and very low signal power because of the close proximity of other places like NYC and Baltimore as an example. Houston and DFW have two of largest radio power signals in the country bacause there is nothing for miles from the cities. Also just tom complicate radio markets, there are actually two Philly radio stations that broadcast from the NY CSA, just shows even how much more arbitray MSA and CSA are in terms of local affiliation
In the media world TV DMA is king, radio is not quite honestly, even with digital cable NCC still uses tv DMA on rate cards, even on local cable spot
Additionally DMA is how financial institutions assess financial scorings, consumer segmentation, and advertising. In the commercial world it is the standard, not MSA or CSA; they are csnsus alignments not association or affiliation metrics used by coporations and advertising. And the TV DMA is the driver, not radio, radio is considered a micro tool not a ragional tool in this regard.
Proctor and Gamble and Walmart (and every television network, including cable networks) use DMA as their regional and marketing affiliation not MSA and CSA
Even internet content providers use TV DMA as their aligments
It is true they use that, but it doesn't mean it is because it is a better indicator of the size of the metro... just the best way to gauge against potential advertising profits.
Please register to post and access all features of our very popular forum. It is free and quick. Over $68,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.
Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
Most people stopped watching television after the digital transition almost 3 years ago. FM radio is a good substitute product due to its value proposition of identical coverage area, sound quality comparable or exceeding TV sound, and the fact that everyone has a FM Stereo/AM radio.
