Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
Put me in the "neither" camp. Neither of those brands has a place in the current line-ups and any recognition they had among most people isn't a positive one given the state of both when they were finally killed. I suppose one could make a limited case for Imperial as Chrysler is having a hard time marketing/selling Chrysler as a luxury brand, but Chrysler kind of has their hands full as it is. I don't even know where you would put Oldsmobile given that many Chevy and Buick models are already pretty much trimlines of each other, you'd basically end up with the base Buick/the LTZ Chevy becoming an Oldsmobile. Not to mention that the name isn't exactly the most marketable thing in the world since it contains the word "old". Not without coincidence that was a long running issue with the brand inside GM. The name didn't jive with GM's desires to appear youthful and progressive.
After thinking about it (and reading njgoat's post) I did go back and vote for Imperial. The prerequisite for my support would be that the Imperial line would have to be more upscale than anything currently offered by Chrysler. Since Olds was historically in the middle of the GM pack the potential for that brand to fill a niche is much lower.
Please register to post and access all features of our very popular forum. It is free and quick. Over $68,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.
Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
