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Just saw, online, an article published by 'Car&Driver' magazine, which stated that Jaguar sales have slowed, and as a reaction to this, they're going to end production of ICE powered cars, by the end of 2024. Just wondering if this will increase the value of current Jags, or drive it lower.....
Just saw, online, an article published by 'Car&Driver' magazine, which stated that Jaguar sales have slowed, and as a reaction to this, they're going to end production of ICE powered cars, by the end of 2024. Just wondering if this will increase the value of current Jags, or drive it lower.....
Jaguar Land Rover (JLR) have been moving away from ICE for quite a few years, and have invested heavily in terms of new production lines.
This news, at least in my opinion, doesn't bode well for current (no pun intended!!) Jaguar owners, as the present Jaguar dealer network isn't all that populous. And the reduction in models available for them to sell, certainly won't make it profitable for them to continue in business.
I have a Jaguar dealer where I live, but unlike many other brands, which have multiple dealers in a 15 mile radius of me, the next closest Jaguar dealer is 60 miles away.
This news, at least in my opinion, doesn't bode well for current (no pun intended!!) Jaguar owners, as the present Jaguar dealer network isn't all that populous. And the reduction in models available for them to sell, certainly won't make it profitable for them to continue in business.
I have a Jaguar dealer where I live, but unlike many other brands, which have multiple dealers in a 15 mile radius of me, the next closest Jaguar dealer is 60 miles away.
Jaguar Land Rover (JLR) is owned by parent company Tata Group, which is a vast Indian multi-national, and they have invested heavily in new production and battery technology, as well as investing in new designs and models, manyt of which are yet to be unveiled.
Jaguar Land Rover (which includes Range Rover) they tend to be a luxury brand and this is reflected in their dealerships and locations, and they plan even more targeting of the exclusive end of the market, and this is going to be reflected in some of the new models that are to be launched in the coming years.
As for emerging markets places such as India and the Far East are the big potential emerging markets in relation to more exclusive vehicles.
TATA wants to ditch it, but no one is buying as the product line is 9+ years old. they can roll the E line into their own brand but the volume is so low. According to a group of jaguar dealers, all orders after a certain point are cancelled - ALL. And an entirely new lineup - maybe - will debut in 2026
from the dealers:
Quote:
Originally Posted by dealer network
I’ve got some news for you that I’m sure will disappoint so my apologies. The reason Jaguar did not convert your order is because they are shutting down production of all models by June. I’m sure you had heard that their plan was to go ultra-luxury with an all-new all electric line up in 2025, which currently is now postponed until 2026. New reports suggest that JLR is working towards splitting the brands and it appears that their parent company, TATA Motors, is in the process of spinning Jaguar off to sell it as a separate business unit. My guess is they’ll find a Chinese backer looking to enter the market with some brand recognition. Their plan is for low volume production in the future that doesn’t fully support the existing dealer network. They have been actively pursuing dealers to turn back their Jaguar franchises as they will only be producing around 9,000 vehicles annually. They’ve gone from 187 dealers in 2022 to 141 dealers currently, and are looking to have only 90 in total. With 90 dealers and 9,000 cars that’s only 100 cars per dealer per year, or 8.25 per month. It’s simply not a sustainable business model.
The dealer network in the US is so small, and they've never been very reliable. And then factor in the massive depreciation, I can't see why anyone would buy one.
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