Quote:
Originally Posted by Malloric
Well, what are you really getting if you're Dyson. Dyson ultimately failed at creating an EV largely because they failed to create a battery to go in it. The did ultimately have a concept using conventional batteries, but that was not commercially viable. Meanwhile over in JLR land they also failed to make their first attempt at a dedicated EV, the XJ Electric, as well as Land Rover's first EV (Range Rover Electric). Maybe they'll be more successful in subsequent attempts than Dyson was, maybe not. Dyson doesn't appear to have needed to buy an actual car company to get the same result that JLR did -- an EV that was not commercially viable.
I really don't know what JLR is going to do. I can't really see Jaguar actually being EV-only by 2025. It's a nice goal, but maybe it's too Plaid+. Everyone's kind of used to Tesla Mars Colonies by this point, but it's not really clear what Jaguar's backup plan is. Land Rover is probably fine without any EVs at least until
|
The majority of JLR's sales are in the EU, UK, and China, so they really do need to have EVs ready.
Dyson spent time and resources also just having a basic car which is something they can eschew entirely if they just spent on the powertrain. I'm not saying this definitely would have worked, but it'd be a real commitment and Dyson at least has substantial experience with batteries, motors, and power management systems though in different areas. Their rationale for not producing this was due to commercial viability, but part of that viability likely included the cost of setting up everything else along with the powertrain development and production that selling vehicles entail.
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
