Houston Pavillion Is No More

[travelguy_73]

Poorly-timed with a bad design, that's the Pavilions. Hopefully the new owners can do something about it, but it needs more than a big party and "buzz" to make it successful. It needs a destination retail tenant (like House of Blues, which along with Lucky Strike has provided the bulk of its traffic).

[Bornhouston]

Originally Posted by jm02

While you might not like it or agree, actually, I can compare the two if I want to.

It appears it's perhaps not just the name that's a problem: "The Pavilions near-foreclosure, combined with the closing of neighboring tenants and a pre-existing dearth of walking traffic within the area, did little to create a successful retail environment." A-Million Problems? Houston Pavilions owners say massive book store closing is no biggie - 2012-Dec-27 - CultureMap Houston

If I bought a flop for pennies on the dollar, I'd re-name it too. It's common practice and often a savvy strategy when companies go into failure, to use rebranding to try put the bad juju behind them (Companies Renamed To Hide From Bad Reputations - Neatorama). If I bought a success, however, be it as large as Exxon or as local as Ninfa's on Navigation, I'd keep the brand. But that's just me . . .

Your right you can compare the two if you want to.

[Truth713]

Originally Posted by travelguy_73

Poorly-timed with a bad design, that's the Pavilions. Hopefully the new owners can do something about it, but it needs more than a big party and "buzz" to make it successful. It needs a destination retail tenant (like House of Blues, which along with Lucky Strike has provided the bulk of its traffic).

its not a party for party sake its to promote the new direction.. like I said you dont do a big hush hush event unless your got something up your sleeve

[dalparadise]

What it needs is what I said since before it opened--it needs a wrecking ball to knock out the walls facing the perimeter streets, to address them. Houston Pavilions, as it now stands, is a half-empty mini-mall, minus the air conditioning and convenient parking. I called that a bad idea, doomed to fail 5-6 years ago. What else would you expect with this design?

[stoneclaw]

Originally Posted by jm02

While you might not like it or agree, actually, I can compare the two if I want to.

It appears it's perhaps not just the name that's a problem: "The Pavilions near-foreclosure, combined with the closing of neighboring tenants and a pre-existing dearth of walking traffic within the area, did little to create a successful retail environment." A-Million Problems? Houston Pavilions owners say massive book store closing is no biggie - 2012-Dec-27 - CultureMap Houston

If I bought a flop for pennies on the dollar, I'd re-name it too. It's common practice and often a savvy strategy when companies go into failure, to use rebranding to try put the bad juju behind them (Companies Renamed To Hide From Bad Reputations - Neatorama). If I bought a success, however, be it as large as Exxon or as local as Ninfa's on Navigation, I'd keep the brand. But that's just me . . .

It sounds like you're really fishing trying to make it a bigger deal than it really is. Houston Pavilions failed primarily because of the timing of when it opened. It opened right at the beginning of a recession. We'll hope to see what happens, hopefully talk of residences will come about again.

I keep hearing that downtown is about to take off.

[Chicago3rd]

Links have been provided to why it failed. Those are just facts. Economic downturn and poor design. No one seems to be fishing.

Hopefully they can turn this building inside out....so there can be more appealing and draw more people downtown.

[KerrTown]

Originally Posted by jm02

Exxon or Shell are not gonna change their names anytime soon.

Exxon might go back to Esso. Don't want to lose sales for Americans visiting Canada! (Plus nobody under the age of 40 remembers why Exxon came about.)