BB&T/SunTrust Merge - HQ in Charlotte (Wilson: top, pronounce)

[CLT4]

Probably will end up being something random like Thrive Financial

[Jowel]

Originally Posted by CLT4

Probably will end up being something random like Thrive Financial

Or something like 5th 3rd Bank?

Press release: After an intense lunch meeting with each Director having their 3rd martini and splitting a 5th of vodka, the Board of Directors from the two banks reached a compromise and decided to rename the burgeoning financial institution the 5th 3rd bank.

[Pfalz]

They could be SevenFourths Bank. After all, the combined bank will be a tab bigger than 5th3rd.

[Mutiny77]

And to think, it wasn't that long ago that Charlotte was wringing its hands wondering if it had lost its mojo due to not making Amazon's short list.

[Charlotte485]

Originally Posted by Mutiny77

And to think, it wasn't that long ago that Charlotte was wringing its hands wondering if it had lost its mojo due to not making Amazon's short list.

That was so annoying. Because it made no sense because that wasn’t Charlotte’s sector.

[Laowai]

Originally Posted by CLT4

Probably will end up being something random like Thrive Financial

... which may be better than Your Getting Old Bank or Failing Financial

[Edward Teach]

And the new name is: Truist Financial Maybe it will grow on me.

[cjseliga]

Originally Posted by Edward Teach

And the new name is: Truist Financial Maybe it will grow on me.

Wonder how much they paid a consulting firm that deals with rebranding to come up with that name?

[28173]

Originally Posted by cjseliga

Wonder how much they paid a consulting firm that deals with rebranding to come up with that name?

for a 100th of the cost most of us could've come up with a better name...

[Big Aristotle]

Originally Posted by 28173

for a 100th of the cost most of us could've come up with a better name...

Nah, stick with your day job. I'd say branding mission accomplished, negative buzz is a just as good as positive buzz. Especially with a name..think about something strange as Wachovia...hell, most people who see that word for the first time would not know how to pronounce it or what it meant.