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Its also appealing to a whole different buyer. The person who's out looking for the extreme luxo car is probably not looking for the twin turbo 6 cylinder either. Price wise the EVO X has the same price tag, but its a different kind of car altogether, which will attract a different type of buyer. I'd compare the SHO buyer to the G37 Sedan buyer, the Maxima buyer, Acura TSX Type S buyer etc.
I think you work for Hyundai.....
Well no, I stated earlier that in the SHO's price range you can either go for a powerful luxury car like the Genesis sedan or go for a true sports sedan like the G37 sedan (I drive a G35 myself). The SHO isn't particularly good at either of these things and there are two far better products in its price range. Except for a powerful engine (which the Genesis also has) there isn’t much in the SHO that lends to sporty driving. The suspension isn’t that great, the AWD system is FWD unless it detects slip, its pretty fat and there is no manual transmission. These "characteristics" do not favor sporty driving so the Genesis is much more up its ally.
The basis of the Gensis Sedan was and never is to compete with the Taurus or anything in that segment. Its made to compete with BMW, Mercedes, Infinity, Jaguar etc. Not many people who want a performace sedan would look at the Genesis sedan either. Maybe "extreme" luxo was not the right choice of words but the fact remains the two cars would attract 2 totally different buyers. Most folks are so scared of owing a turbo car its comical. You wont believe some of the stuff I have heard people assume about a turbo'd car. Most of it comes from older folks who remember the turbo technology of 1989 vs 2009.
The basis of the Gensis Sedan was and never is to compete with the Taurus or anything in that segment. Its made to compete with BMW, Mercedes, Infinity, Jaguar etc. Not many people who want a performace sedan would look at the Genesis sedan either. Maybe "extreme" luxo was not the right choice of words but the fact remains the two cars would attract 2 totally different buyers. Most folks are so scared of owing a turbo car its comical. You wont believe some of the stuff I have heard people assume about a turbo'd car. Most of it comes from older folks who remember the turbo technology of 1989 vs 2009.
But the SHO isn't good at anything BMW, Mercedes, Infiniti or Jaguar vehicles do (except maybe go in a straight line). It's poor driving dynamics point it more in the direction of the Genesis which is not meant to be a drivers car but more of a luxury cruiser (and does a better job at it). As I said earlier, the only reason you would pick the SHO over the other vehicles in its price range is brand loyalty or if you prefer the look.
The basis of the Gensis Sedan was and never is to compete with the Taurus or anything in that segment. Its made to compete with BMW, Mercedes, Infinity, Jaguar etc. Not many people who want a performace sedan would look at the Genesis sedan either. Maybe "extreme" luxo was not the right choice of words but the fact remains the two cars would attract 2 totally different buyers. Most folks are so scared of owing a turbo car its comical. You wont believe some of the stuff I have heard people assume about a turbo'd car. Most of it comes from older folks who remember the turbo technology of 1989 vs 2009.
While the Genesis is theoretically trying to compete with BMW, Mercedes, Infiniti, etc., the fact that it's a Hyundai means it's not up there with the big boys yet in terms of market prestige. Perhaps we'll have to agree to disagree, because I think there will be a lot more cross-shopping the Genesis sedan and SHO than you do; I think for now they have about the same prestige even if Hyundai is aiming the Genesis higher.
I guess I can look at it like this, most people who will buy a car like the SHO are probably going to make some modification to it afterward. The SHO customer is not the same as the Genesis customer no matter how you choke it up. Totally different mindset. Go to www.bringbackthesho.com and you will see. So trying to convince any of that customer base to buy a Genisis (regardless of how good its suppossed to be) is futile at best.
But the SHO isn't good at anything BMW, Mercedes, Infiniti or Jaguar vehicles do (except maybe go in a straight line). It's poor driving dynamics point it more in the direction of the Genesis which is not meant to be a drivers car but more of a luxury cruiser (and does a better job at it). As I said earlier, the only reason you would pick the SHO over the other vehicles in its price range is brand loyalty or if you prefer the look.
The SHO isnt suppossed to do what those cars do, the Genesis sedan is made to comepete with them.
I guess I can look at it like this, most people who will buy a car like the SHO are probably going to make some modification to it afterward. The SHO customer is not the same as the Genesis customer no matter how you choke it up. Totally different mindset. Go to www.bringbackthesho.com and you will see. So trying to convince any of that customer base to buy a Genisis (regardless of how good its suppossed to be) is futile at best.
The "bring back the SHO" crowd won't be the only people looking at an SHO.
I used to have a SHO, and to be honest I'd probably sooner get a Genesis than the new SHO if I had 40 large to spend on a car.
The "bring back the SHO" crowd won't be the only people looking at an SHO.
I used to have a SHO, and to be honest I'd probably sooner get a Genesis than the new SHO if I had 40 large to spend on a car.
Um, yeah I figured that much, but thier TYPE is more likey to buy one. I guess its like looking at the SRT chargers and Chrysler 300's. Its not for everyone and the ones that do are not looking for a Hyundai regardless of what it costs.
The SHO isnt suppossed to do what those cars do, the Genesis sedan is made to comepete with them.
The Genesis sedan is targeted more towards the typical Lexus buyer. A nice quiet car with a great interior, a boat load of features/gadgets and a powerful engine. Hyundai made trade offs in suspension design that works better for that type of customer. It is not a sports sedan although the coupe is a very good sports car.
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