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I am a seller selling a recently zoned (undeveloped) commercial property on Route 66 on outskirts of a small town, so not an easy sale even in this market. I have a realtor, but she is only advertising on Costar and a few low-key websites.
I read the thread on website ads instead of hard copy ads for residential property, but is it different for commercial property? I would like to "help" the realtor who does not seem to be aggressively marketing the property.
Any ideas on where it is good to advertise undeveloped commercial props?
Also, what might the realtor do besides website or other advertisements?
Commercial buyers/renters generally use CoStar. You can also have it listed on MLS to feed to other sites like Zillow. If you have sign there for the locals then you should pretty much have it covered.
Just for giggles put it in Craigslist, but run the ad in a big city where investors might stumble across it. I see ads in Phoenix Craigslist all the time for properties all over the state. Depending on where on Rte 66 the property is, there's also Albuquerque, Salt Lake City, Denver, Dallas/Ft Worth. You never know who's lurking or where. And it costs you nothing.
Just for giggles put it in Craigslist, but run the ad in a big city where investors might stumble across it. I see ads in Phoenix Craigslist all the time for properties all over the state. Depending on where on Rte 66 the property is, there's also Albuquerque, Salt Lake City, Denver, Dallas/Ft Worth. You never know who's lurking or where. And it costs you nothing.
I would say do it just for kicks. After all, it is on Route 66.
The realtor mentioned she didn't understand the Loopnet/Costar integration.
Do commercial realtors do networking and cold-calling, or is that a waste of time? I think all we're seeing is website advertising on my property.
Thank you all for the feedback and suggestions.
Not much, but sort of depends on the property and who/where the probable comes from. The "networking" is the website. If an agent has a buyer they look on the website to see what's available. No reason to call all the agents around town asking if they have a piece of land. Likewise, no reason for an agent to call the other agents asking if they have a buyer. The webiste is how offer/find properties.
Not much reason for commercial or residential to "network" about properties when info online is so readily available these days. Networking is a very old school mentallity that's mostly obsolete now.
Not much, but sort of depends on the property and who/where the probable comes from. The "networking" is the website. If an agent has a buyer they look on the website to see what's available. No reason to call all the agents around town asking if they have a piece of land. Likewise, no reason for an agent to call the other agents asking if they have a buyer. The webiste is how offer/find properties.
Not much reason for commercial or residential to "network" about properties when info online is so readily available these days. Networking is a very old school mentallity that's mostly obsolete now.
Thank you for pulling me into this century! What I thought salespeople do is not really what they do. Okay. I appreciate the feedback. Thanks.
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