Spider-Man: Homecoming

[mkpunk]

Originally Posted by AFtrEFkt

On ASM2, the studio spent a lot more than 250 million, and they made only 70 million profit. Hence the second reboot.

This doc has a detailed breakdown: https://issuu.com/pmcderek/docs/mm_s...73864/11787148


Article:

‘Amazing Spider-Man 2’s Profit In 2014: Big Budget Didn’t Pay Off | Deadline

Mostly due to marketing costs. Remember The blitz for TASM2, it was everywhere with hundreds and hundreds of full length trailers and commercial length ones as well as the USPS thing.

[AFtrEFkt]

Originally Posted by mkpunk

Mostly due to marketing costs. Remember The blitz for TASM2, it was everywhere with hundreds and hundreds of full length trailers and commercial length ones as well as the USPS thing.

The doc details revenues from multiple income streams (video, PPV, syndication, etc.). The overhead was simply the whale that swallowed the fisherman. Sony didn't want to try a third time without help, I guess.

[Mark S.]

Originally Posted by AFtrEFkt

The doc details revenues from multiple income streams (video, PPV, syndication, etc.). The overhead was simply the whale that swallowed the fisherman. Sony didn't want to try a third time without help, I guess.

Showing that Hollywood continues to put the cart before the horse, even if the cart is falling apart.

They should concentrate most attention and revenue into making the greatest movie ever. Instead, they throw together a bad movie, then try to shovel millions of dollars into convincing people that it is a good movie. Make a good movie, and your audience will do most of the marketing for you.

[AFtrEFkt]

Page 22 from a 1973 issue of Marvel's FOOM ('Friends of Ol' Marvel'). I love this stuff.