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Full size pickups are king in the USA and no other automaker can compete with the American automakers when it comes to full-size pickups. The Honda Ridgeline is a weekend homeowner vehicle to get a bag of mulch or to carry stuff from Costco, or a small item from home goods. Never seen one with a plow or towing anything larger than a lawnmower trailer.
There is more room in the back seat that there is in the bed. This is another attempt at grafting the front of a sedan to the bed and call it a "truck." Same thing with the Ridgeline. Id' rather go with the new Frontier.
Full size pickups are king in the USA and no other automaker can compete with the American automakers when it comes to full-size pickups. The Honda Ridgeline is a weekend homeowner vehicle to get a bag of mulch or to carry stuff from Costco, or a small item from home goods. Never seen one with a plow or towing anything larger than a lawnmower trailer.
To be fair, your comment about the Ridgeline applies to most trucks out there.
The Ridgeline is doing fine. You don't know what Honda's volume objectives were for it. That it sells 30K a year or so may very well be by design.
Honda's initial supplier purchase contracts showed volumes of 60K vehicles per year.
2017 sales = 35K
2018 sales = 31K
2019 sales = Estimated to be ~ 30K
So they are WAY under their initial projections and my contacts say it'll take a miracle for them to do another Ridgeline program when this one is done. The next-gen Ridgeline, which was slated for a 2023MY (2022CY) launch, has already been put on hold for further review.
For reference, the last gen Ridgeline actually sold 40-50K units per year from 2005 to 2007, but after the recession they never eclipsed more than 20K sales per year again. They thought this new model would get them over 50K sales per year but they never got close to that.
And Hyundai wants to dip their feet in that pond? Good luck with that....they better make the design more appealing than the current Ridgeline which is very bland.
Honda's initial supplier purchase contracts showed volumes of 60K vehicles per year.
...
And Hyundai wants to dip their feet in that pond? Good luck with that....they better make the design more appealing than the current Ridgeline which is very bland.
Interesting - didn't know this. I stand corrected on the Ridgeline, I guess. Would be interesting to see what Hyundai's eventual product will look like. From what I hear, though, they aren't the only one trying to dip their toes into the "compact" (whatever that means these days) truck market.
Yes, those little Japanese framless mini-pickups sold like hotcakes. That is why they are now pumping them out of their factories as fast as they can . . . . oh wait . .
In about 1990, I was in an accident. Car behind me pushed me into the mini-pickup in front of me. I had just stopped, guy behind me hit me at maybe 5-10 MPH. I was in a Mazda RX7. The little pick up was totaled. Tweaked the frame and it was undrivable. I drove the mazda home. Great vehicles, those pick ups.
They had a small fan following. They were not a smash hit. Kind of like the VW beetle, the est thing about them it that they were cheap.
Ultimately, they failed. So trying the same thing again and expecting a different result seems kind of crazy.
Good luck with that Hyundai.
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