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I found a 1987 Audi commercial where they discussed a safety feature called Procon-ten. Here's the English translation:
Script in english:
The Situation:
In a head on collision, it is the driver who is in the greatest danger. The steering wheel frequently causes severe head injury.
The idea:
We wrapped steel cables around the engine block, and connect them to the safety belts and steering column. In a frontal collision, the cables tighten the safety belt and pull the steering wheel out of the way.
The result:
A new safety system. Procon-ten. One more reason to drive an Audi.
I found a 1987 Audi commercial where they discussed a safety feature called Procon-ten. Here's the English translation:
Script in english:
The Situation:
In a head on collision, it is the driver who is in the greatest danger. The steering wheel frequently causes severe head injury.
The idea:
We wrapped steel cables around the engine block, and connect them to the safety belts and steering column. In a frontal collision, the cables tighten the safety belt and pull the steering wheel out of the way.
The result:
A new safety system. Procon-ten. One more reason to drive an Audi.
Audi (pronounced [ˈʔaʊ̯dɪ ʔaːˈgeː] (listen))
The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin.
Apparently I was saying it correctly, but now I'm going to say Ah Dee just because I know it irritates fanboys on the internet who can't do anything about it.
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