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Our district has a PR dept. They have some actor/announcer guy who does the voiceovers and they regularly run polished videos of all their programs which are often feel good videos about the low income areas of our district.
Meanwhile, they are cutting our fantastic fine arts dept back significantly in a district that has some of the highest tax base in the country. So my question is, does your PUBLIC school district have a PR dept?
Because if there is a newsworthy event, positive or negative, there is a consistent presence that can pass along information to the general public. It also makes it easier for news outlets who may want a statement, they don’t have to track down a random principal or teacher, they have a built in, ready made point of contact who can provide information 24 hours a day, 7 days a week. Most agencies that have extensive dealings with the public have a PIO (Public Information Officer), it’s nothing new, they’ve been around for ages.
As to the rest of your post, go to your school board, make your concerns known to them. Have you done this?
Because it is easier to convince people that schools are good by using propaganda than it is to actually make schools better by hiring another teacher. People are too lazy to look up the scoring data but they will believe a "government official" who lies to them.
In my County public district schools are facing competition from at least three sources:
1) charter schools
2) private schools
3) other public district schools
As for point 3), the law allows students to transfer from one district school to another at will, unless the target school is already at full capacity.
As a result of this competition, some public district schools’ capacity is filled from as low as around 30% that I know of to as high as 90% for one of the more well regarded district schools that I know of.
Teacher's Unions need propaganda to cover up what they're really doing.
The union really has no sway over a District PIO. In terms of education, a PIO is an at will employee, that can be fired at any time, for any reason. They will throw a teacher under the bus if it means the district will look better in the eyes of the public.
Because if there is a newsworthy event, positive or negative, there is a consistent presence that can pass along information to the general public. It also makes it easier for news outlets who may want a statement, they don’t have to track down a random principal or teacher, they have a built in, ready made point of contact who can provide information 24 hours a day, 7 days a week. Most agencies that have extensive dealings with the public have a PIO (Public Information Officer), it’s nothing new, they’ve been around for ages.
As to the rest of your post, go to your school board, make your concerns known to them. Have you done this?
Trust me. I and about 1500 other parents so far are doing this. They superintendent put out a lie that said they were not cutting the dept but they are. Spin.
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