Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
Sellers are getting so agitated for lack of print advertising I run. Just a quick tally: Has anyone honestly sold a house lately from a print ad or public open house?
What's everyone's opinion on the best way to advertise? My local paper does NOTHING for me, but then I haven't done it in a while. And open houses seem to only bring a real buyer 1 out of 100 times, everyone else seems to be nosey neighbors.
Sellers are getting so agitated for lack of print advertising I run. Just a quick tally: Has anyone honestly sold a house lately from a print ad or public open house?
What's everyone's opinion on the best way to advertise? My local paper does NOTHING for me, but then I haven't done it in a while. And open houses seem to only bring a real buyer 1 out of 100 times, everyone else seems to be nosey neighbors.
What's everyone's thoughts?
Selling is hard in this time but I have success renting it through the internet. I had one advertisement in the Tamapa Tribune and it did nothing. The internet really worked and I got at least 3 calls or emails a day. So maybe it is the same for selling. Signs and fliers are very good as well. Good Luck.
Negative but I don't run print advertising much or open houses much either. I'm thinking of doing a magazine ad this month to see what happens. It will be the first print ad I've done since Jan 2007.
A recent NAR survey showed that less than 3% of buyers found their home from a print ad. That compares with over 40% that found their home through the Internet. Of course real estate agent was #1. There were actually more buyers that found their home from the yard sign vs print ads.
Our action here can be wrapped up in these words...."I saw a sign in front of this house". Second to that would be the 'net. We've cut back considerably on print advertising across the board.
Hi,
I never ever run newspaper ads anymore! Extremely expensive and negative results. In fact, I tell my sellers when I take a listing that it's a waste of money and not to expect me to do it. Or TV ads. (I do give them nice color laser flyers.) Nobody ever picks up a paper and drives around looking at houses these days. Internet is the first and last place buyers look when looking for a home. I have some real inexpensive extras that allow internet browsers to get in touch with me instantly when they see my listings. Both buyers and sellers love it, it works, and it's a great marketing tool. I'll be glad to tell you what it is only I don't think it's allowed here!
Tell them the NAR 2007 Profile of Home Buyers and Seller shows that only 3% of buyers found their home via the newspaper and 1% via those real estate magazine books. BUT 34% found their house through an agent, 29% on the internet, and 14% from a yard sign. 50% of buyers NEVER look in the newspaper, and another 34% only look their occasionally. 69% of buyers NEVER look at those real estate magazines, and another 21% only look at them occasionally...So...tell them you don't do print media because it is expensive and a waste of their money.
BUT you better have some excellent photos (pay a pro if you aren't a good photographer) online with a minimum of a virtual tour or video tour...otherwise what are you doing with the money?
I haven't done a newspaper ad in 4 years, and my last magazine ad was in October of 2007. Me...I try and spend my advertising dollars on the 84% looking online, not at the 17% who actually look at newspapers often, or the 10% that look at those real estate books.
It's only $50 to buy the survey from the NAR. I buy it every year and it is well worth it.
That's because the purpose of the two is completely different. Marketing an individual home means having a precise fit for the buyers' needs, something that the Internet accomplishing far, far better than searching the classifieds, squinting at the tiny type, circling likely looking ads with a pen, and seeking those homes out on a map.
Meanwhile, marketing a development means being a lot further out in the search process for buyers, and helps buyers identify themselves in positioning terms such as demographics, perceived style, interests, pricing and amenities that really matter. Plus high-end print ads in this situation reward the reader by providing them with a follow-up mechanism that doesn't involve dealing with an agent (i.e., web site). Meanwhile, because this kind of advertising builds far stronger brand identity, developers can typically ask a higher price for the home, rather than sell it just as they would another house.
Please register to post and access all features of our very popular forum. It is free and quick. Over $68,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.
Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
