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What do people want to read in a description? My preference is just the facts, facts that are not obvious from the pictures or the floor plan (a floor plan adds a lot!) or the details section. Things like "room to add an elevator", "heated sunporch", "separate water heater for garden tub". Large shade trees to the west, completely fenced for children and dogs, thin stream at back of property.
What I hate to read are fluff words showing the vapid conclusions of the agent. Stunning living room, awesome granite counters, you will love the <blank>, huge lot (compared to what?), "walking distance to all the town has to offer" (if only you are under the age of twelve), and my favorite "Highly sought after/desirable".
So Diana Holbrook, for "boring" substitute "useful" and I'll bet real people like your descriptions just the way they are.
What’s wrong with saying “walking distance to ____ “ as long as it’s actually true? I think talking about the location and what’s nearby is a good use of the description. As well as things that either aren’t seen at all or aren’t easily seen from the rest of the listing - info about storage space, closets, the garage, when things were replaced, etc.
What’s wrong with saying “walking distance to ____ “ as long as it’s actually true? I think talking about the location and what’s nearby is a good use of the description. As well as things that either aren’t seen at all or aren’t easily seen from the rest of the listing - info about storage space, closets, the garage, when things were replaced, etc.
Actually, "walking distance" may be inferred to be insensitive, even exclusionary and discriminatory towards folks with mobility issues.
It might be wiser to say "1/4 mile to shops and dining."
Actually, "walking distance" may be inferred to be insensitive, even exclusionary and discriminatory towards folks with mobility issues.
It might be wiser to say "1/4 mile to shops and dining."
True.
Is there a rule against calling something "on a cul de sac" when it's 10+ houses away from the actual cul de sac?
What’s wrong with saying “walking distance to ____ “ as long as it’s actually true? I think talking about the location and what’s nearby is a good use of the description. As well as things that either aren’t seen at all or aren’t easily seen from the rest of the listing - info about storage space, closets, the garage, when things were replaced, etc.
Mike is right. Plus, you might be willing to walk 20 miles. I might get tired after 0.5 mile, so that renders the walking distance phrase useless. Same with phrases like "close to (shops or amenities)". Let's see some specifics. I read one ad that wrote "half a mile to X high school" so I looked on the Wake County GIS. Only true if you could fly--closer to 2 miles if you stayed on the pavement.
Mike is right. Plus, you might be willing to walk 20 miles. I might get tired after 0.5 mile, so that renders the walking distance phrase useless. Same with phrases like "close to (shops or amenities)". Let's see some specifics. I read one ad that wrote "half a mile to X high school" so I looked on the Wake County GIS. Only true if you could fly--closer to 2 miles if you stayed on the pavement.
Some people require sidewalks, too, and here in suburbia they can be difficult to find.
The quickest way to turn off buyers, is to make it a fluff piece description and when people see it, they realize it is not what you make it sound like. It makes them doubtful of all your other listings. A real honest description, is what sells homes. Answers questions the potential buyer will have, in an honest and straightforward way.
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