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Trying to cash in by commercializing a race or culture is called “exploitation” on a good day. There are a lot stronger terms available that can’t be mentioned here. This is going to rightfully cost them in a number of ways.
Let me say, I’ve been a Bath and Body Works customer for over 25 years. I am not super obsessed, but I use their fragrances and body care pretty much exclusively. I am in chat groups about the brand.
Here are the many ways the company failed:
• they copied the packaging from a trademarked design by a black artist who lives outside the US. They have a history of doing this.
• they put a watermelon scented candle with the lineup. Are they trolling? Why not make fried chicken soap too?
• they made a 3 in 1 shampoo / body wash / conditioner. This isn’t a product black women would actually use.
• they have this display table set up in every store in America. I live in one of the whitest states in the country. I go to my store at least once a week, sometimes more, and I have never ever seen a black customer nor a black emplyee in my store. Who is supposed to buy all this?
• the pandering started during the BLM summer of love. Enough said.
• recently, there has been a Tik Tok challenge claiming that if you bring in empty, completely burned candles or other empty products, that you can get new ones because of the Bath and Body Works satisfaction guarantee. Guess which segment of the population is going around doing this. And if a clerk refuses, they are threatened and harassed and filmed. The company is in a terrible position cause of this. They are changing return policies because of this, and currently return policies vary by location.
There is a lot more to this than meets the eye.
They weren’t actually trying to appeal to black women, they were attempting to appeal to “allies” by showing how inclusive they are. Their base is white women, and honestly, I’ve seen more young white women screeching about equity and defund the police than black women this last year.
Quote:
Originally Posted by Ceece
I get this, it's like slapping a rainbow version of whatever during pride month. Remember when people used to joke about Valentiens Day being made up by greeting card companies? Well guess what....
Bingo
__________________
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Well, being half Black, this is a non issue to me since it’s only soap. I’m more worried about inflation, crime in our cities, and a possible war with Russia… Along with having a POTUS with pumpkin mush for brains.
Corporate America needs to learn to stay away from “sheet” like this AND all the other political BS. Plus, they need to remember that old saying that you can make everybody happy. In today’s world, you can’t appease the WOKE crowd no matter what, so why try??
I’ll admit that the watermelon scent seriously missed the target with anybody of African American descent. I’d bet that they kicked around the ideal of a warm buttered cornbread with honey scent before settling for the watermelon one!!
You would have thought somebody with a half of a brain could have saw this one coming!!
Let me say, I’ve been a Bath and Body Works customer for over 25 years. I am not super obsessed, but I use their fragrances and body care pretty much exclusively. I am in chat groups about the brand.
Here are the many ways the company failed:
• they copied the packaging from a trademarked design by a black artist who lives outside the US. They have a history of doing this.
• they put a watermelon scented candle with the lineup. Are they trolling? Why not make fried chicken soap
too?
• they made a 3 in 1 shampoo / body wash / conditioner. This isn’t a product black women would actually use.
• they have this display table set up in every store in America. I live in one of the whitest states in the country. I go to my store at least once a week, sometimes more, and I have never ever seen a black customer nor a black emplyee in my store. Who is supposed to buy all this?
• the pandering started during the BLM summer of love. Enough said.
• recently, there has been a Tik Tok challenge claiming that if you bring in empty, completely burned candles or other empty products, that you can get new ones because of the Bath and Body Works satisfaction guarantee. Guess which segment of the population is going around doing this. And if a clerk refuses, they are threatened and harassed and filmed. The company is in a terrible position cause of this. They are changing return policies because of this, and currently return policies vary by location.
There is a lot more to this than meets the eye.
Well hopefully they will take all those products off the shelf and do away with their acknowledgement of black history month or black anything and never ever try to pander again.
Reading the asinine complaints on Twitter makes you want to bang your head against the wall again and again and again. How about showing some appreciation that any company showed some 'love' towards your cause.
Little wonder why race relations will never improve in our country, and it sure ain't nothing to do with what critical race theory teaches.
I bet you most of those people complaining aren't even Black.
Just look at the biggest critics of Adam Calhoun when he dropped his signature song, "Racism". It wasn't the Black people getting their panties in a bunch because he said the "N" word, it was your White soy boys.
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