Quote:
Originally Posted by jazzy jeff
In reality it has become expensive to play most sports these days. Sports participation among youth has seen it's steepest decline among those from lower income families. The NHL for several years now has been promoting hockey in inner cities. The league itself along with it's individual teams have been throwing money at various programs giving those kids free ice time along with providing equipment. It is all part of the NHL's HIFE (Hockey Is For Everyone) program.
The NHL also realizes to survive it needs to grow it's fan base by bringing in minorities to replace the current mostly white male fan base that will eventually die off.
Former player Andrew Ference has been given that task being given the title "Director of Social Impact and Growth Initiatives".
https://www.espn.com/nhl/story/_/id/...ed-white-dudes |
Exactly this. My son's soccer totals up to around $5,000/year. Most "club" sports cost around that, so it's not just hockey.
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Good game 
