Greensboro City-Council just approved a $200 million plus bond package to put on the November ballot for Greenboro voters. The bond includes a $50 million renovation of the War Memorial Auditorium at the Greensboro Coliseum Complex. The auditorium is used for orchestra, broadway and comedy productions as well as other musical concerts. The auditorium seats over 2,000 but the building is outdated with its 1950s look in some areas The apint is even peeling off the ceiling. Seveeral years ago Action Greensboro rolled out a plan that would have included a $40 million concert hall in downtown Greensboro. An office tower would have been a part of the project. (rendering below). The project was supposed to be in Action Greensboro's phase 3 plan.
However, Action Greensboro has been waiting the sidelines because of another proposal to renovate the War Memorial Auditorium at the coliseum. If it is renovated, there would be no need for a downtown concert hall. The auditorium renovation would include upgrading the exterior to match the rest of the coliseum and adding two more balconies which woul raise the height of the building. There are also a number of other upgrades. Here are renderings of the Auditorium renovations.
This is what the renovation is being modeled after.
Here are the pros and cons with both plans.
PROS:
- renovation: Would attract more events to the coliseum so it will stay competitive and profitable for the city
- downtown concert hall: Would be an excellent piece of the puzzle for Greensboro's cultural district in downtown Greensboro and would be privately funded.
CONS:
- renovation: would cost the city taxpayer millions
- downtown concert hall: would take businesss away from the city owned coliseum increasing coliseum operational debt.
Which one would you choose, Auditorium renovation or downtown concert hall? If the bond fails in November Action Greensboro could end up proceding with its brand new downtown facility
BTW the bond also includes a $15 million regional swim center with stadium seating. This could either be built at the Greensboro Coliseum Complex or downtown. The center would incle a 50-meter pool, diving well and warm up pool.