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Old 04-13-2011, 01:25 PM
 
Location: Virginia Highland, GA
1,937 posts, read 4,708,019 times
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This is also a good way to see how many people are in a certain market.

Radio-Info.com Discussion Boards - Index
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Old 04-13-2011, 01:38 PM
 
Location: The City
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DMA is the best proxy for market size - but is a better barometer for TV markets; with common signal strength and like consumer midset and regional affiliation

Media Info SLC: 2010 - 2011 Nielsen DMA Market Rankings (Salt Lake City DMA will be #32)

TVB - Nielsen 2010-2011 DMA Ranks


Radio Markets - These are much different as signal allowed is very different from area to area - Atlanta has huge signal strength and carries further relative to say Philadelphia which has clearance for one of the lowest power signals
Arbitron Radio Market Rankings - Spring 2011

Media market - Wikipedia, the free encyclopedia
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Old 04-13-2011, 01:42 PM
 
Location: NY/FL
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DMA TV markets and Radio Markets

Radio Markets:
1 PPM BH S/PPM New York 15,669,500
2 PPM BH S/PPM Los Angeles 10,999,100
3 PPM BH S/PPM Chicago 7,862,200
4 PPM BH S/PPM San Francisco 6,145,800
5 PPM BH S/PPM Dallas-Ft. Worth 5,216,100
6 PPM BH S/PPM Houston-Galveston 4,815,700
7 PPM BH S/PPM Atlanta 4,413,800
8 PPM BH S/PPM Philadelphia 4,357,600
9 PPM BH S/PPM Washington, DC 4,279,900
10 PPM BH S/PPM Boston 3,977,400
Arbitron Radio Market Rankings - Spring 2011

DMA TV Households:
1 New York, NY 7,493,530 6.524
2 Los Angeles, CA 5,659,170 4.927
3 Chicago, IL 3,501,010 3.048
4 Philadelphia, PA 2,955,190 2.573
5 Dallas-Ft. Worth, TX 2,544,410 2.215
6 San Francisco-Oakland-San Jose, CA 2,503,400 2.179
7 Boston, MA (Manchester, NH) 2,410,180 2.098
8 Atlanta, GA 2,387,520 2.079
9 Washington, D.C. 2,335,040 2.033
10 Houston, TX 2,123,460 1.849
TVB - Page Not Found


TRUCK ADS® | Designated Market Area (DMA) Maps | 1-800 TRUCK ADS

TV Market Maps
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Old 04-13-2011, 01:47 PM
 
Location: Surprise, AZ
8,605 posts, read 10,137,811 times
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Quote:
Originally Posted by brent6969 View Post
This is also a good way to see how many people are in a certain market.

Radio-Info.com Discussion Boards - Index
I post here often.
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Old 04-13-2011, 02:47 PM
 
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Interesting how Philadelphia, SF, and Houston change rankings in radio vs. TV.
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Old 04-13-2011, 03:07 PM
 
Location: Virginia Highland, GA
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Great maps, thanks........
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Old 04-13-2011, 07:46 PM
 
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I've always thought that the DMA was a much better indicator of a "metro area" than MSA or CSA.
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Old 04-13-2011, 09:59 PM
 
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There are a number of variables in play here. Some TV markets expand well beyond their boundries due to lack of other markets nearby. Colorado and Utah are good examples, where Denver and Salt Lake stations are mostly shown throughout the state. TV markets are a good example of the power of the medium, but do not always reflect the population of a particular metro.

Last edited by pw72; 04-13-2011 at 10:08 PM..
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Old 04-14-2011, 06:33 AM
 
Location: Orlando Metro Area
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Orlando is an example of a top 20 tv market due to places like Gainesville and Ocala not being large enough to carry major affiliates, however, they are large enough to carry their own local radio stations and therefore drop our market size down. So does that mean that Orlando radio is only heard by the 1.2 million said to be in it's radio market?? Not a chance. I can listen to many of our stations at the same time as Jacksonville & Tampa stations when I'm almost in those cities. Therefore, our entire CSA of 2.7 million could easily be in range of major FM stations in the area if places outside of our CS like Ocala can hear our stations. I'm also a quality over quantity person and our mid sized market is notorious for producing good radio talent and currently has 3 shows picked up by XM's only non-political talk station.
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