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Old 11-22-2017, 09:20 AM
 
Location: Queen Creek, AZ
7,327 posts, read 12,333,607 times
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Since Thanksgiving is tomorrow, this brings up an interesting question. The market for canned yams in the United States has historically been a duopoly between Princella and Bruce's.

In September, Del Monte has sold its Sager Creek subsidiary (owner of the Princella brand of yams) to McCall Farms (owner of Bruce's Yams). Could this lead to the discontinuation of Princella brand yams in favor of Bruce's? I don't see why would they keep both brands, since I am pretty sure Bruce's outsells Princella.
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Old 11-22-2017, 09:26 AM
 
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Well, at least your astounding brand knowledge extends beyond polo shirts!
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Old 11-22-2017, 04:35 PM
 
Location: North Idaho
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People buy what they are used to. So the brand will be kept. The difference is that all profits now go to the same company.
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Old 11-22-2017, 05:02 PM
 
Location: Middle America
37,409 posts, read 53,563,461 times
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A better question is whether or not it will matter.

Also, I don't eat canned yams, but regionally where I am, from my grocery shopping observations, only Princella is available. Bruce's is not carried at all. FWIW.
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Old 11-22-2017, 05:14 PM
 
15,546 posts, read 12,017,382 times
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Quote:
Originally Posted by TabulaRasa View Post
A better question is whether or not it will matter.

Also, I don't eat canned yams, but regionally where I am, from my grocery shopping observations, only Princella is available. Bruce's is not carried at all. FWIW.
I've never bought, or eaten canned yams, but I believe it's just the opposite here. I know all the stores carry Bruce's, Princella does not sound familiar at all.
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Old 11-22-2017, 05:18 PM
 
Location: NYC-LBI-PHL
2,678 posts, read 2,098,813 times
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Just looked at the Thanksgiving grocery ad. Princella is labeled cut sweet potatoes and Bruce is labeled cut yams. I have read that the yellow fleshed tubers labeled yams are really sweet potatoes. Fresh are cheaper per lb. now. Plus they're fresh. So win - win!
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Old 11-22-2017, 05:28 PM
 
10,075 posts, read 7,538,920 times
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why rebrand a known product?

why doesn't pepsi rename mountain dew to pepsi green?
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Old 11-22-2017, 06:34 PM
 
7,057 posts, read 4,818,181 times
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Guess what color the label of Princella yams is?

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Old 11-22-2017, 06:37 PM
 
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Quote:
Originally Posted by puginabug View Post
Guess what color the label of Princella yams is?
Bwahahahaha!
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Old 11-22-2017, 08:23 PM
 
Location: tampa bay
7,126 posts, read 8,650,729 times
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I was in Publix today and the only brand I noticed was Bruce's...very unscientific...lol
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