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Originally Posted by Visit a Library
Did they not generate enough revenue by selling commercial time?
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Hulu's content providers didn't like how Hulu threatened their regular TV and other distribution deals:
MediaPost Publications A Free Hulu May Not Be Sustainable 02/17/2011 (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145258 - broken link)
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I hope that this new "Hulu Plus" thing fails and they revert to simply selling commercial time to generate revenue.
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The thing is that Hulu Plus still has commercials, so the subscription is moreso for accessing their back catalog. As for failing ... they won't, but they probably are not getting the growth they desire either. As for the pricing ... it could've been worse:
Hulu CEO Threatened to Quit Over Hulu Plus Pricing | Fast Company
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And people really wonder why so many others get television episodes and movies from torrents?
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Sounds like the days before iTunes ... too many rules and regulations meant folks would rather steal instead of obtain their content via legal means.