Quote:
Originally Posted by mco65
I don't lose much sleep worrying about NASCAR TV ratings. They might lose some or all TV money but I don't expect the sport to simply fold... as long as their are tracks hosting stock car racing, i will be attending..
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The TV money is the only thing keeping NASCAR afloat right now. It's the main reason why NASCAR initially ignored and then made a million excuses for declining ratings and attendance. Track owners are making more from the TV deal than they are from gate revenue. If that goes away NASCAR will have no choice but to drastically cut the schedule. TBH I think they should cut the schedule by 1/3 anyway. There's no need for them to go to most of the tracks twice a year.
It won't surprise me at all if, within the next 1-3 years, the France family sells NASCAR to a media conglomerate like Comcast (like F-1 did with Liberty Media). It's the only way I see the races staying on broadcast & cable.