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Normal, Illinois (IL): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Normal, Illinois was 43,345 / 47,078

Number of Establishments per 100,000 population

Number of Establishments - Normal (2002)

  • A) Manufacturing: 1997 - 19, 2002 - 26 (Per 100,000 population: 1997 - 43, 2002 - 55, State average - 62)
  • B) Wholesale trade: 1997 - 35, 2002 - 34 (Per 100,000 population: 1997 - 80, 2002 - 72, State average - 40)
  • C) Retail trade: 1997 - 152, 2002 - 136 (Per 100,000 population: 1997 - 350, 2002 - 288, State average - 84)
  • D) Information: 2002 - 10 (Per 100,000 population: 2002 - 21, State average - 12)
  • E) Real estate & rental & leasing: 1997 - 40, 2002 - 45 (Per 100,000 population: 1997 - 92, 2002 - 95, State average - 26)
  • F) Professional, scientific & technical services: 1997 - 30, 2002 - 46 (Per 100,000 population: 1997 - 69, 2002 - 97, State average - 78)
  • G) Administrative & support & waste management & remediation service: 1997 - 29, 2002 - 35 (Per 100,000 population: 1997 - 66, 2002 - 74, State average - 29)
  • H) Educational services: 1997 - 6, 2002 - 7 (Per 100,000 population: 1997 - 13, 2002 - 14, State average - 6)
  • I) Health care & social assistance: 1997 - 52, 2002 - 78 (Per 100,000 population: 1997 - 119, 2002 - 165, State average - 60)
  • J) Arts, entertainment & recreation: 1997 - 2, 2002 - 4 (Per 100,000 population: 1997 - 4, 2002 - 8, State average - 8)
  • K) Accommodation & food services: 1997 - 93, 2002 - 89 (Per 100,000 population: 1997 - 214, 2002 - 189, State average - 48)
  • L) Other services (except public administration): 1997 - 51, 2002 - 58 (Per 100,000 population: 1997 - 117, 2002 - 123, State average - 47)

Number of Employees per 100,000 population

Number of Employees - Normal (2002)

  • A) Manufacturing: 1997 - 500-999, 2002 - 2500-4999 (Per 100,000 population: 1997 - 1,383, 2002 - 6,371, State average - 6,010)
  • B) Wholesale trade: 1997 - 500-999, 2002 - 250-499 (Per 100,000 population: 1997 - 1,383, 2002 - 636, State average - 1,406)
  • C) Retail trade: 1997 - 2,843, 2002 - 2,554 (Per 100,000 population: 1997 - 6,559, 2002 - 5,425, State average - 1,283)
  • D) Information: 2002 - 174 (Per 100,000 population: 2002 - 369, State average - 775)
  • E) Real estate & rental & leasing: 1997 - 336, 2002 - 250-499 (Per 100,000 population: 1997 - 775, 2002 - 636, State average - 284)
  • F) Professional, scientific & technical services: 1997 - 172, 2002 - 385 (Per 100,000 population: 1997 - 396, 2002 - 817, State average - 1,292)
  • G) Administrative & support & waste management & remediation service: 1997 - 1000-2499, 2002 - 1,106 (Per 100,000 population: 1997 - 3,228, 2002 - 2,349, State average - 1,267)
  • H) Educational services: 1997 - 20-99, 2002 - 0-19 (Per 100,000 population: 1997 - 109, 2002 - 16, State average - 222)
  • I) Health care & social assistance: 1997 - 701, 2002 - 2500-4999 (Per 100,000 population: 1997 - 1,617, 2002 - 6,371, State average - 2,479)
  • J) Arts, entertainment & recreation: 1997 - 0-19, 2002 - 20-99 (Per 100,000 population: 1997 - 17, 2002 - 101, State average - 495)
  • K) Accommodation & food services: 1997 - 2,250, 2002 - 2,266 (Per 100,000 population: 1997 - 5,190, 2002 - 4,813, State average - 1,017)
  • L) Other services (except public administration): 1997 - 337, 2002 - 515 (Per 100,000 population: 1997 - 777, 2002 - 1,093, State average - 722)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Normal (2002)

  • A) Manufacturing: No data
  • B) Wholesale trade: No data
  • C) Retail trade: 1997 - $39,809, 2002 - $45,261 (Per 100,000 population: 1997 - $91,842, 2002 - $96,140, State average - $26,326)
  • D) Information: 2002 - $7,432 (Per 100,000 population: 2002 - $15,786, State average - $35,114)
  • E) Real estate & rental & leasing: 1997 - $7,890 (Per 100,000 population: 1997 - $18,202, State average - $9,091)
  • F) Professional, scientific & technical services: 1997 - $2,333, 2002 - $23,129 (Per 100,000 population: 1997 - $5,382, 2002 - $49,129, State average - $54,670)
  • G) Administrative & support & waste management & remediation service: 2002 - $17,664 (Per 100,000 population: 2002 - $37,520, State average - $29,535)
  • H) Educational services: No data
  • I) Health care & social assistance: 1997 - $21,411 (Per 100,000 population: 1997 - $49,396, State average - $64,874)
  • J) Arts, entertainment & recreation: No data
  • K) Accommodation & food services: 1997 - $16,750, 2002 - $20,579 (Per 100,000 population: 1997 - $38,643, 2002 - $43,712, State average - $11,611)
  • L) Other services (except public administration): 1997 - $5,250, 2002 - $10,969 (Per 100,000 population: 1997 - $12,112, 2002 - $23,299, State average - $12,567)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Normal (2002)

  • A) Manufacturing: No data
  • B) Wholesale trade: No data
  • C) Retail trade: 1997 - $398,215, 2002 - $497,799 (Per 100,000 population: 1997 - $918,710, 2002 - $1,057,391, State average - $274,193)
  • D) Information: No data
  • E) Real estate & rental & leasing: 1997 - $48,943 (Per 100,000 population: 1997 - $112,914, State average - $51,032)
  • F) Professional, scientific & technical services: 1997 - $5,763, 2002 - $38,246 (Per 100,000 population: 1997 - $13,295, 2002 - $81,239, State average - $128,849)
  • G) Administrative & support & waste management & remediation service: 2002 - $31,956 (Per 100,000 population: 2002 - $67,878, State average - $62,704)
  • H) Educational services: No data
  • I) Health care & social assistance: 1997 - $44,041 (Per 100,000 population: 1997 - $101,605, State average - $152,566)
  • J) Arts, entertainment & recreation: No data
  • K) Accommodation & food services: 1997 - $60,164, 2002 - $71,862 (Per 100,000 population: 1997 - $138,802, 2002 - $152,644, State average - $42,331)
  • L) Other services (except public administration): 1997 - $16,330, 2002 - $33,091 (Per 100,000 population: 1997 - $37,674, 2002 - $70,289, State average - $43,654)

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Manufacturing19 / 26500-999 / 2500-4999--
Transportation equipment manufacturing- / 3- / 2500-4999--
Wholesale trade35 / 34500-999 / 250-499--
Wholesale trade, durable goods21 / 25250-499--
Wholesale trade, nondurable goods14 / 8100-249 / 20-99--
Wholesale electronic markets and agents and brokers- / 1- / 0-19--
Retail trade152 / 1362,843 / 2,554$39,809 / $45,261$398,215 / $497,799
Motor vehicle & parts dealers8170 / 219$5,654 / $7,769$65,964 / $90,131
Furniture & home furnishings stores12 / 10100 / 135$1,507 / $2,119$8,873 / $17,945
Electronics & appliance stores8 / 420-99 / 0-19--
Building material & garden equipment & supplies dealers11 / 8201 / 213$3,567 / $4,475$46,005 / $49,732
Food & beverage stores11365 / 283$6,222 / $4,413$55,894 / $73,905
Health & personal care stores12 / 5100-249 / 20-99--
Gasoline stations10 / 16102 / 161$893 / $1,593$17,739 / $32,359
Clothing & clothing accessories stores36 / 22250-499 / 291- / $4,690- / $36,994
Sporting goods, hobby, book & music stores13 / 19100-249 / 242- / $3,442- / $27,841
General merchandise stores6 / 2935 / 500-999$9,994 / -$106,616 / -
Miscellaneous store retailers22 / 25100-249--
Nonstore retailers3 / 615 / 20-99$156 / -$955 / -
Information- / 10- / 174- / $7,432-
Publishing industries (except Internet)- / 3- / 20-99--
Motion picture & sound recording industries3 / -20-99 / ---
Broadcasting & telecommunications3 / -20-99 / ---
Telecommunications- / 5- / 20-99--
Real estate & rental & leasing40 / 45336 / 250-499$7,890 / -$48,943 / -
Real estate28 / 38176 / 211$2,994 / $5,060$14,761 / $20,418
Rental & leasing services12 / 7160 / 20-99$4,896 / -$34,182 / -
Professional, scientific & technical services30 / 46172 / 385$2,333 / $23,129$5,763 / $38,246
Professional, scientific & technical services30 / 46172 / 385$2,333 / $23,129$5,763 / $38,246
Administrative & support & waste management & remediation service29 / 351000-2499 / 1,106- / $17,664- / $31,956
Administrative & support services29 / 341000-2499--
Educational services6 / 720-99 / 0-19--
Educational services6 / 720-99 / 0-19--
Health care & social assistance52 / 78701 / 2500-4999$21,411 / -$44,041 / -
Ambulatory health care services44 / 52302 / 602$17,228 / $31,690$34,054 / $71,886
Hospitals- / 1- / 1000-2499--
Nursing & residential care facilities3 / 9250-499--
Social assistance5 / 1620-99 / 500-999--
Arts, entertainment & recreation2 / 40-19 / 20-99--
Accommodation & food services93 / 892,250 / 2,266$16,750 / $20,579$60,164 / $71,862
Accommodation15 / 14288 / 239$2,625 / $2,898$10,870 / $11,503
Foodservices & drinking places78 / 751,962 / 2,027$14,125 / $17,681$49,294 / $60,359
Other services (except public administration)51 / 58337 / 515$5,250 / $10,969$16,330 / $33,091
Repair & maintenance2046 / 100-249$978 / -$3,771 / -
Personal & laundry services31 / 28291 / 301$4,272 / $4,862$12,559 / $14,120

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