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But this was just one of the niche markets they were going after, like cyclists and others leading an active lifestyle. These days Subaru's no longer as much of a niche vehicle and is just one of many companies that market to the gay, as well as other, communities.
I remember reading an interview with their head of marketing for North America a while back and he said that it was sometimes hard to find a common point of interest among their different niche groups- urban & suburban LGB&T folks, outdoorsy types, right wing/libertarian Western folks, and a few others. And since Subaru was a relatively small player in the North American auto scene and they couldn't afford to lose any of those niche groups' fondness for the brand, they ended up doing an awful lot of ads that focused on dogs because all those groups generally liked or were at least neutral on dogs.
I appreciate that, and I truly felt silly even asking such a question. But I can't even describe how adamant the people were about this subject. Employees from other departments were parading in my office to state this information once word spread throughout the company. Everyone had such a strong opinion on the subject.
And I am not one who follows fashions or trends or cares what small-minded people think. But sheesh, it is like the only topic of conversation at our company now.
You have excellent case to sue your redneck outfit for hostile environment and sexual harassment. Ask any decent HR person.
ON the original question note, tons of Subies in Pacific NW driven by women with kids inside or married couples. Very popular vehicle for both genders. You must live somewhere really "out there". Or, it's some sort of local fashion the rest of the country is not aware of.
Hmmm. Two of my friends bought a Forester. I bought the more manly Outback wagon.
All those old stereotypes are moot points now, as Subaru sells tons of vehicles and is a much more "mainstream" brand compared to even 10 years ago. I bought a Forester for snow duty in the Snowbelt in 2012 and it was the best vehicle I have ever driven in extreme winter conditions.
All those old stereotypes are moot points now, as Subaru sells tons of vehicles and is a much more "mainstream" brand compared to even 10 years ago. I bought a Forester for snow duty in the Snowbelt in 2012 and it was the best vehicle I have ever driven in extreme winter conditions.
They are, but it was kind of funny at the time. If I win the lottery, I'm going to buy a 1998 Subaru Outback Legacy wagon. That was my baby. Mine was OK, and didn't have any head gasket problems, but it was leaking oil everywhere. What's a bit of oil between friends?
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for hostile environment and sexual harassment. Ask any decent HR person.
