Does Brand Loyalty Even Exist Anymore? (dog food, stores, best, deal)

[GeniusGirl800]

In the last few years, countless retail stores, restaurants, and businesses closed because nobody is buying anything anymore. Older people (Baby Boomers and Gen Xers) used to be brand loyal and purchased products or services from companies they trusted. Now the generation of 20-somethings and teens (Gen Y) reportedly have no loyalty for brands and just purchase things their friends like on social media. Or so media says.

Is this true? What is your experience and do you have any loyalty for brands/companies?

[Pitt Chick]

I have brands I am loyal to, which makes shopping at places like Aldi impossible.

[prospectheightsresident]

There are some brands that I'm loyal to (for instance, I have to have Hellmann's mayonnaise and not any other company's mayonnaise . . . I can taste the difference!). Still, there are other things for which the brand is not so important, such as clothes and food in general. On the whole, I care less about brands than I care about them, but brand loyalty is important to me for certain items.

[BigDGeek]

For most things, no, it doesn't matter to me. I buy whatever laundry detergent is the best deal when I need laundry detergent. Same deal for toilet paper, paper towels, shampoo, etc. I buy store-brand frozen vegetables because...let's be honest...frozen broccoli is frozen broccoli. Hard to see the value-add in paying a lot more for Green Giant or PictSweet.

There are some name brands I will not buy even if they're the best deal going that week....Schick razors/blades, Kotex anything, Aim toothpaste, Pantene shampoo, Blue Buffalo dog food, etc. I just don't like those brands.

For some things, it has to be the name brand or I won't buy it, e.g. any yellow mustard must be French's yellow mustard. Store-brand copies of Fiber One brownies are gross.

[swagger]

Originally Posted by GeniusGirl800

Now the generation of 20-somethings and teens (Gen Y) reportedly have no loyalty for brands