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I just got back from a stock-up trip to my favorite local pet-food supplier with some very unsettling news: Natura Pet Products, makers of EVO and Innova cat food, is selling out to Proctor & Gamble.
According to the owner of the little pet food shop I frequent, by law, a pet food manufacturer can take six months - SIX MONTHS! - to update their labels after changing the formula of their products. And P&G does not have a great track record when it comes to the sourcing or purity of the ingredients they use.
So, I'll be buying up every case of EVO I can lay my hands on in the next couple of weeks. And when that's gone, I will again start the hunt for a high-quality, high-protein cat food for my fur kid.
Highly unlikely they will degrade the formula. Those of us who have worked at P&G know that the opposite is more the case. P&G will upgrade the ingredients if they keep the brand. No one can make a case at a P&G brand meeting for degrading the ingredients. They would be run out on a rail. Corporate suicide. Heresy.
Not good news if you like the way those brands are now ... P&G has screwed up almost every brand it's purchased. Iams, Redmond, and Oil of Olay immediately come to mind.
Not good news if you like the way those brands are now ... P&G has screwed up almost every brand it's purchased. Iams, Redmond, and Oil of Olay immediately come to mind.
Not that I believe everything, in wikipedia, it seems the opposite:
oh wow I just switched my chis to innova which they really like and now am going to have to find something else they like . crap when will it end ? all these natural dog food companies you think someone else would buy them out.
No one can make a case ... for degrading the ingredients. They would be run out on a rail. Corporate suicide.
If the 2007 catastrophe didn't run them/suicide, guess nothing will. Que Sara Sara.
Quote:
Originally Posted by wilson1010
Not that I believe everything, in wikipedia, it seems the opposite:
Could you be referring to the allegation of animal lab research (which I consider indispensible to medical research)?
2007 forced people to actually start reading the ingredient labels, and research for themselves just what the ingredients are. Many on this Forum have done just that.
I find this depressing and sad, so very sad. I used to feed EVO. In fact it was once a top choice on cat internet sites. I'm going to have to email the person and inform him of the change.
If the 2007 catastrophe didn't run them/suicide, guess nothing will. Que Sara Sara.
2007 forced people to actually start reading the ingredient labels, and research for themselves just what the ingredients are. Many on this Forum have done just that.
We belabored the 2007 event on this forum months ago. The bottom line was that the very favorite wet foods of some of the veterans on this board were among the cat foods containing melamine. I don't like wet food because they have to go through all these gyrations to make it appear attractive, hence goofy ingredients. I don't think the 2007 event has anything to do with this discussion about whether P&G degraded its acquired IAMS branded pet foods. There are a lot of reasons why P&G might reformulate, the least likely of which is degrading quality. Lots of times, smaller companies do not have the basic product research groups that generate science on things like shelf life and nutrition, etc. So, if P&G made some small changes in the ingredient lists, so what.
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