Rock, Wisconsin
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Population change since 2000: -4.3%
| Males: 1,660 |  (51.9%) |
| Females: 1,536 |  (48.1%) |
| Median resident age: | 42.7 years |
| Wisconsin median age: | 42.6 years |
Zip codes: 54449.
| Rock: | $67,377 |
| WI: | $70,996 |
Estimated per capita income in 2022: $34,518 (it was $20,635 in 2000)
Rock town income, earnings, and wages data
Estimated median house or condo value in 2022: $202,213 (it was $94,700 in 2000)
| Rock: | $202,213 |
| WI: | $252,800 |
Mean prices in 2022: all housing units: $238,082; detached houses: $245,053; townhouses or other attached units: $203,498; in 2-unit structures: $189,869; in 3-to-4-unit structures: $159,516; in 5-or-more-unit structures: $150,313; mobile homes: $51,766
Detailed information about poverty and poor residents in Rock, WI
Business Search - 14 Million verified businesses
- 2,92391.5%White alone
- 1584.9%Hispanic
- 591.8%Black alone
- 371.2%Two or more races
- 110.3%Asian alone
- 50.2%American Indian alone
- 30.09%Other race alone
Races in Rock detailed stats: ancestries, foreign born residents, place of birth
Recent articles from our blog. Our writers, many of them Ph.D. graduates or candidates, create easy-to-read articles on a wide variety of topics.
Ancestries: German (40.1%), Irish (18.2%), Norwegian (17.6%), English (11.4%), United States (9.3%), French (4.4%).
Current Local Time: CST time zone
Land area: 29.5 square miles.
Population density: 108 people per square mile (very low).
67 residents are foreign born (0.8% Europe, 0.8% Latin America, 0.2% Asia).
| This town: | 2.0% |
| Wisconsin: | 3.6% |
Median real estate property taxes paid for housing units in 2000:
| Rock town: | 2.0% ($1,888) |
| Wisconsin: | 2.0% ($2,245) |
Nearest city with pop. 50,000+: Janesville, WI 
(5.4 miles , pop. 59,498).
Nearest city with pop. 200,000+: Madison, WI (35.8 miles , pop. 208,054).
Nearest city with pop. 1,000,000+: Chicago, IL (89.1 miles , pop. 2,896,016).
Nearest cities:
Hanover, WI (2.2 miles),
La Prairie, WI (2.3 miles ),
), Turtle, WI (2.7 miles ),
), Newark, WI (2.8 miles ),
), Footville, WI (2.8 miles ),
), South Beloit, IL (3.0 miles )
)Latitude: 42.62 N, Longitude: 89.07 W
Area code commonly used in this area: 608
Single-family new house construction building permits:
- 2022: 2 buildings, average cost: $636,800
- 2021: 4 buildings, average cost: $276,200
- 2020: 2 buildings, average cost: $290,000
- 2019: 6 buildings, average cost: $270,700
- 2017: 1 building, cost: $254,100
- 2016: 1 building, cost: $254,100
- 2015: 2 buildings, average cost: $263,000
- 2014: 1 building, cost: $280,000
- 2011: 2 buildings, average cost: $184,400
- 2008: 1 building, cost: $203,100
- 2007: 2 buildings, average cost: $195,200
- 2006: 6 buildings, average cost: $194,100
- 2005: 2 buildings, average cost: $173,800
- 2004: 4 buildings, average cost: $214,500
- 2003: 13 buildings, average cost: $172,800
- 2002: 8 buildings, average cost: $159,900
- 2001: 7 buildings, average cost: $161,100
- 2000: 3 buildings, average cost: $113,200
- 1999: 11 buildings, average cost: $138,700
- 1998: 9 buildings, average cost: $113,700
- 1997: 21 buildings, average cost: $104,500
| Here: | 3.0% |
| Wisconsin: | 2.7% |
- Transportation equipment (11.4%)
- Accommodation & food services (6.8%)
- Health care (6.5%)
- Educational services (5.9%)
- Food (5.7%)
- Construction (5.3%)
- Metal & metal products (3.9%)
- Transportation equipment (15.3%)
- Construction (7.9%)
- Food (6.1%)
- Plastics & rubber products (5.7%)
- Metal & metal products (5.1%)
- Accommodation & food services (4.9%)
- Machinery (4.1%)
- Health care (12.5%)
- Educational services (9.8%)
- Accommodation & food services (8.8%)
- Transportation equipment (7.0%)
- Food (5.3%)
- Administrative & support & waste management services (4.4%)
- Electrical equipment, appliances, components (3.5%)
- Assemblers and fabricators (9.2%)
- Electrical equipment mechanics and other installation, maintenance, and repair workers, including supervisors (7.7%)
- Metal workers and plastic workers (7.6%)
- Other production occupations, including supervisors (7.5%)
- Building and grounds cleaning and maintenance occupations (4.1%)
- Driver/sales workers and truck drivers (4.1%)
- Material recording, scheduling, dispatching, and distributing workers (2.9%)
- Electrical equipment mechanics and other installation, maintenance, and repair workers, including supervisors (12.5%)
- Metal workers and plastic workers (11.1%)
- Other production occupations, including supervisors (10.0%)
- Assemblers and fabricators (8.7%)
- Driver/sales workers and truck drivers (6.9%)
- Vehicle and mobile equipment mechanics, installers, and repairers (4.8%)
- Building and grounds cleaning and maintenance occupations (4.1%)
- Assemblers and fabricators (9.7%)
- Other production occupations, including supervisors (4.7%)
- Other sales and related occupations, including supervisors (4.7%)
- Building and grounds cleaning and maintenance occupations (4.1%)
- Customer service representatives (4.0%)
- Other teachers, instructors, education, training, and library occupations (3.9%)
- Metal workers and plastic workers (3.8%)
Average climate in Rock, Wisconsin
Based on data reported by over 4,000 weather stations
(lower is better)
Air Quality Index (AQI) level in 2023 was 94.4. This is worse than average.
| City: | 94.4 |
| U.S.: | 72.6 |
Ozone [ppb] level in 2012 was 35.8. This is about average. Closest monitor was 2.0 miles away from the city center.
| City: | 35.8 |
| U.S.: | 33.3 |
Particulate Matter (PM2.5) [µg/m3] level in 2023 was 12.5. This is significantly worse than average. Closest monitor was 7.4 miles away from the city center.
| City: | 12.5 |
| U.S.: | 8.1 |
Tornado activity:
Rock-area historical tornado activity is slightly above Wisconsin state average. It is 58% greater than the overall U.S. average.
On 4/21/1967, a category F4 (max. wind speeds 207-260 mph) tornado 28.4 miles away from the Rock town center killed 24 people and injured 450 people and caused between $50,000 and $500,000 in damages.
On 1/24/1967, a category F3 (max. wind speeds 158-206 mph) tornado 11.9 miles away from the town center caused between $50,000 and $500,000 in damages.
Earthquake activity:
Rock-area historical earthquake activity is significantly above Wisconsin state average. It is 45% greater than the overall U.S. average.On 4/18/2008 at 09:36:59, a magnitude 5.4 (5.1 MB, 4.8 MS, 5.4 MW, 5.2 MW, Class: Moderate, Intensity: VI - VII) earthquake occurred 294.6 miles away from Rock center
On 6/28/2004 at 06:10:52, a magnitude 4.2 (4.2 MW, Depth: 6.2 mi, Class: Light, Intensity: IV - V) earthquake occurred 80.4 miles away from the city center
On 6/10/1987 at 23:48:54, a magnitude 5.1 (4.9 MB, 4.4 MS, 4.6 MS, 5.1 LG) earthquake occurred 269.7 miles away from Rock center
On 4/18/2008 at 09:36:59, a magnitude 5.2 (5.2 MW, Depth: 8.9 mi) earthquake occurred 294.7 miles away from Rock center
On 2/10/2010 at 09:59:35, a magnitude 3.8 (3.8 MW, Depth: 6.2 mi, Class: Light, Intensity: II - III) earthquake occurred 53.4 miles away from Rock center
On 6/18/2002 at 17:37:15, a magnitude 5.0 (4.3 MB, 4.6 MW, 5.0 LG) earthquake occurred 327.3 miles away from the city center
Magnitude types: regional Lg-wave magnitude (LG), body-wave magnitude (MB), surface-wave magnitude (MS), moment magnitude (MW)
Natural disasters:
The number of natural disasters in Rock County (14) is near the US average (15).Major Disasters (Presidential) Declared: 10
Emergencies Declared: 4
Causes of natural disasters: Floods: 9, Storms: 9, Tornadoes: 4, Drought: 1, Hurricane: 1, Snow: 1, Wind: 1, Winter Storm: 1, Other: 1 (Note: some incidents may be assigned to more than one category).
Hospitals and medical centers near Rock:
- CEDAR CREST HEALTH CENTER (Nursing Home, about 3 miles away; JANESVILLE, WI)
- ROCK HOSPICE CARE LIMITED (Hospital, about 5 miles away; JANESVILLE, WI)
- JANESVILLE HEALTH CARE CENTER (Nursing Home, about 6 miles away; JANESVILLE, WI)
- MERCY HLTH SYS CORP Acute Care Hospitals (about 6 miles away; JANESVILLE, WI)
- MERCY MANOR TRANS CTR (Nursing Home, about 6 miles away; JANESVILLE, WI)
- MERCY REGIONAL DIALYSIS CENTER (Dialysis Facility, about 6 miles away; JANESVILLE, WI)
- MERCY ASSISTED CARE (Home Health Center, about 6 miles away; JANESVILLE, WI)
Amtrak stations near Rock:
- 6 miles: JANESVILLE (3136 EAST COUNTY ROAD O)
- 9 miles: JANESVILLE (HWY. 26 & HWY. 14) - Bus Station . Services: enclosed waiting area, public restrooms, public payphones, paid short-term parking, paid long-term parking, call for taxi service, public transit connection.
- 9 miles: BELOIT (HWY. 75 & HWY. 51) - Bus Station . Services: call for taxi service.
Colleges/universities with over 2000 students nearest to Rock:
- Rock Valley College (about 22 miles; Rockford, IL; Full-time enrollment: 6,269)
- University of Wisconsin-Whitewater (about 23 miles; Whitewater, WI; FT enrollment: 11,124)
- Edgewood College (about 36 miles; Madison, WI; FT enrollment: 2,455)
- University of Wisconsin Colleges (about 36 miles; Madison, WI; FT enrollment: 10,019)
- University of Wisconsin-Madison (about 36 miles; Madison, WI; FT enrollment: 34,621)
- Madison Area Technical College (about 38 miles; Madison, WI; FT enrollment: 9,603)
- Herzing University-Madison (about 39 miles; Madison, WI; FT enrollment: 3,160)
Points of interest:
Notable location: Seven Oaks Dairy (A). Display/hide its location on the map
Cemetery: Afton Cemetery (1). Display/hide its location on the map
Reservoir: 65 Reservoir (A). Display/hide its location on the map
Creeks: Bass Creek (A), Fisher Creek (B). Display/hide their locations on the map
Parks in Rock include: Valley Park (1), Prairie Knoll Park (2). Display/hide their locations on the map
Average household size:
| This town: | 2.5 people |
| Wisconsin: | 2.4 people |
Percentage of family households:
| This town: | 69.7% |
| Whole state: | 64.4% |
Percentage of households with unmarried partners:
| This town: | 10.1% |
| Whole state: | 7.3% |
Likely homosexual households (counted as self-reported same-sex unmarried-partner households)
- Lesbian couples: 0.2% of all households
- Gay men: 0.2% of all households
| This town: | 5.5% |
| Whole state: | 8.7% |
| This town: | 3.8% |
| Whole state: | 3.7% |
People in group quarters in Rock in 2000:
- 35 people in halfway houses
- 6 people in other group homes
- 5 people in homes for the physically handicapped
For population 15 years and over in Rock:
- Never married: 22.3%
- Now married: 61.4%
- Separated: 2.3%
- Widowed: 5.3%
- Divorced: 8.7%
For population 25 years and over in Rock:
- High school or higher: 74.6%
- Bachelor's degree or higher: 5.1%
- Graduate or professional degree: 1.4%
- Unemployed: 7.2%
- Mean travel time to work (commute): 19.2 minutes
Education Gini index (Inequality in education)
| Here: | 7.5 |
| Wisconsin average: | 11.0 |
Graphs represent county-level data. Detailed 2008 Election Results
Religion statistics for Rock, WI (based on Rock County data)
| Religion | Adherents | Congregations |
|---|---|---|
| Catholic | 27,158 | 12 |
| Mainline Protestant | 24,208 | 48 |
| Evangelical Protestant | 22,177 | 80 |
| Other | 1,347 | 13 |
| Black Protestant | 941 | 4 |
| None | 84,500 | - |
Food Environment Statistics:
Number of grocery stores: 22
| This county: | 1.38 / 10,000 pop. |
| Wisconsin: | 1.86 / 10,000 pop. |
Number of supercenters and club stores: 2
| This county: | 0.13 / 10,000 pop. |
| Wisconsin: | 0.11 / 10,000 pop. |
Number of convenience stores (no gas): 8
| This county: | 0.50 / 10,000 pop. |
| State: | 0.38 / 10,000 pop. |
Number of convenience stores (with gas): 65
| Here: | 4.08 / 10,000 pop. |
| Wisconsin: | 4.12 / 10,000 pop. |
Number of full-service restaurants: 130
| This county: | 8.16 / 10,000 pop. |
| State: | 8.64 / 10,000 pop. |
Adult diabetes rate:
| Here: | 8.4% |
| Wisconsin: | 7.6% |
Adult obesity rate:
| This county: | 27.5% |
| Wisconsin: | 27.5% |
Low-income preschool obesity rate:
| Here: | 13.5% |
| Wisconsin: | 13.0% |
Strongest AM radio stations in Rock:
- WCLO (1230 AM; 1 kW; JANESVILLE, WI; Owner: SOUTHERN WISCONSIN BROADCASTING, LLC.)
- WTJK (1380 AM; 5 kW; SOUTH BELOIT, IL; Owner: GOOD KARMA BROADCASTING, L.L.C.)
- WTMJ (620 AM; 50 kW; MILWAUKEE, WI; Owner: JOURNAL BROADCAST CORPORATION)
- WISN (1130 AM; 50 kW; MILWAUKEE, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
- WSCR (670 AM; 50 kW; CHICAGO, IL; Owner: INFINITY BROADCASTING OPERATIONS, INC.)
- WGN (720 AM; 50 kW; CHICAGO, IL; Owner: WGN CONTINENTAL BROADCASTING CO.)
- WBBM (780 AM; 50 kW; CHICAGO, IL; Owner: INFINITY BROADCASTING OPERATIONS, INC.)
- WTSO (1070 AM; 10 kW; MADISON, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
- WGEZ (1490 AM; 1 kW; BELOIT, WI; Owner: REGO, LTD.)
- WMVP (1000 AM; 50 kW; CHICAGO, IL; Owner: ABC, INC.)
- WROK (1440 AM; 5 kW; ROCKFORD, IL; Owner: CUMULUS LICENSING CORP.)
- WLMV (1480 AM; 10 kW; MADISON, WI; Owner: MID-WEST MANAGEMENT, INC.)
- WLS (890 AM; 50 kW; CHICAGO, IL; Owner: WLS, INC.)
Strongest FM radio stations in Rock:
- WJVL (99.9 FM; JANESVILLE, WI; Owner: SOUTHERN WISCONSIN BROADCASTING, L.L.C.)
- WSJY (107.3 FM; FORT ATKINSON, WI; Owner: NEWRADIO GROUP, LLC)
- WKPO (105.9 FM; EVANSVILLE, WI; Owner: GOOD KARMA BROADCASTING, L.L.C.)
- WFEN (88.3 FM; ROCKFORD, IL; Owner: FAITH ACADEMY, DBA WFEN)
- WKMQ-FM (96.7 FM; LOVES PARK, IL; Owner: CUMULUS LICENSING CORP.)
- WGFB (103.1 FM; ROCKTON, IL; Owner: WRWC, Inc.)
- WERN (88.7 FM; MADISON, WI; Owner: STATE OF WISCONSIN - EDUCATIONAL COMMUNICATIONS BOARD)
- WGSL (91.1 FM; LOVES PARK, IL; Owner: CHRISTIAN LIFE CENTER SCHOOL)
- WQFL (100.9 FM; ROCKFORD, IL; Owner: QUEST FOR LIFE, INC.)
- WZEE (104.1 FM; MADISON, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
- WIBA-FM (101.5 FM; MADISON, WI; Owner: CAPSTAR TX LIMITED PARTNERSHIP)
- WYHY (95.3 FM; WINNEBAGO, IL; Owner: AIRPLAY BROADCASTING CORPORATION)
- WORT (89.9 FM; MADISON, WI; Owner: BACK PORCH RADIO BROADCASTING, INC.)
- WXRX (104.9 FM; BELVIDERE, IL; Owner: AIRPLAY BROADCASTING CORP.)
- WMGN (98.1 FM; MADISON, WI; Owner: MID-WEST MANAGEMENT, INC.)
- WZOK (97.5 FM; ROCKFORD, IL; Owner: CUMULUS LICENSING CORP.)
- WSLD (104.5 FM; WHITEWATER, WI; Owner: WPW BROADCASTING, INC.)
- WEKZ-FM (93.7 FM; MONROE, WI; Owner: RONALD M.SPIELMAN & SCOTT THOMPSON)
- WMMM-FM (105.5 FM; VERONA, WI; Owner: ENTERCOM MADISON LICENSE, LLC.)
- WJJO (94.1 FM; WATERTOWN, WI; Owner: MID-WEST MANAGMENT, INC.)
TV broadcast stations around Rock:
- W65EE (Channel 65; JANESVILLE, WI; Owner: TRINITY BROADCASTING NETWORK)
- WISC-TV (Channel 3; MADISON, WI; Owner: TELEVISION WISCONSIN, INC.)
- WIFR (Channel 23; FREEPORT, IL; Owner: GRAY MIDAMERICA TV LICENSEE CORP.)
- WMSN-TV (Channel 47; MADISON, WI; Owner: WMSN LICENSEE, LLC)
- WKOW-TV (Channel 27; MADISON, WI; Owner: WKOW TELEVISION, INC.)
- WHA-TV (Channel 21; MADISON, WI; Owner: BOARD OF REGENTS OF THE UNIV. OF WISCONSIN SYSTEM)
- WTVO (Channel 17; ROCKFORD, IL; Owner: WINNEBAGO TELEVISION CORPORATION)
- WFBN-LP (Channel 33; ROCKFORD, IL; Owner: WEIGEL BROADCASTING COMPANY)
- WQRF-TV (Channel 39; ROCKFORD, IL; Owner: QUORUM OF ROCKFORD LICENSE, LLC)
- WMTV (Channel 15; MADISON, WI; Owner: GRAY MIDAMERICA TV LICENSEE CORP.)
- WREX-TV (Channel 13; ROCKFORD, IL; Owner: WREX TELEVISION, LLC)
- WCFC-CA (Channel 51; ROCKFORD, IL; Owner: CHRISTIAN COMMUNICATIONS OF CHICAGOLAND, INC.)
- WQFL-CA (Channel 8; ROCKFORD, IL; Owner: FAMILY VALUES ORGANIZATION, INC.)
- National Bridge Inventory (NBI) Statistics
- 22Number of bridges
- 203ft / 62.0mTotal length
- 51,616Total average daily traffic
- 2,316Total average daily truck traffic
- New bridges - historical statistics
- 11950-1959
- 21960-1969
- 11970-1979
- 21980-1989
- 41990-1999
- 92000-2009
- 22010-2019
- 12020-2022
Houses and condos
Apartments
- 68.3%Utility gas
- 18.4%Bottled, tank, or LP gas
- 6.5%Electricity
- 6.1%Fuel oil, kerosene, etc.
- 0.8%Wood
- 73.2%Utility gas
- 12.8%Fuel oil, kerosene, etc.
- 7.4%Bottled, tank, or LP gas
- 6.7%Electricity
Rock compared to Wisconsin state average:
- Unemployed percentage below state average.
- Black race population percentage significantly below state average.
- Foreign-born population percentage significantly below state average.
- Renting percentage significantly below state average.
- Length of stay since moving in significantly above state average.
- Number of rooms per house significantly below state average.
- House age significantly below state average.
- Percentage of population with a bachelor's degree or higher significantly below state average.
Rock on our top lists:
- #17 on the list of "Top 101 cities with the largest percentage of people in halfway houses (population 1,000+)"
- #38 on the list of "Top 101 counties with the lowest percentage of residents relocating to foreign countries in 2011"