Santa Cruz, California (CA): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.
Based on the data from 1997 / 2002 when the population of Santa Cruz, California was 51,176 / 53,836
Number of Establishments - Santa Cruz (2002)
- A) Manufacturing: 1997 - 122, 2002 - 112 (Per 100,000 population: 1997 - 238, 2002 - 208, State average - 162)
- B) Wholesale trade: 1997 - 92, 2002 - 75 (Per 100,000 population: 1997 - 179, 2002 - 139, State average - 119)
- C) Retail trade: 1997 - 282, 2002 - 263 (Per 100,000 population: 1997 - 551, 2002 - 488, State average - 213)
- D) Information: 2002 - 49 (Per 100,000 population: 2002 - 91, State average - 45)
- E) Real estate & rental & leasing: 1997 - 80, 2002 - 93 (Per 100,000 population: 1997 - 156, 2002 - 172, State average - 83)
- F) Professional, scientific & technical services: 1997 - 239, 2002 - 309 (Per 100,000 population: 1997 - 467, 2002 - 573, State average - 205)
- G) Administrative & support & waste management & remediation service: 1997 - 65, 2002 - 61 (Per 100,000 population: 1997 - 127, 2002 - 113, State average - 79)
- H) Educational services: 1997 - 16, 2002 - 25 (Per 100,000 population: 1997 - 31, 2002 - 46, State average - 15)
- I) Health care & social assistance: 1997 - 143, 2002 - 217 (Per 100,000 population: 1997 - 279, 2002 - 403, State average - 179)
- J) Arts, entertainment & recreation: 1997 - 27, 2002 - 38 (Per 100,000 population: 1997 - 52, 2002 - 70, State average - 34)
- K) Accommodation & food services: 1997 - 216, 2002 - 220 (Per 100,000 population: 1997 - 422, 2002 - 408, State average - 132)
- L) Other services (except public administration): 1997 - 99, 2002 - 139 (Per 100,000 population: 1997 - 193, 2002 - 258, State average - 114)
Number of Employees - Santa Cruz (2002)
- A) Manufacturing: 1997 - 2,969, 2002 - 1,833 (Per 100,000 population: 1997 - 5,801, 2002 - 3,404, State average - 5,898)
- B) Wholesale trade: 1997 - 888, 2002 - 1,300 (Per 100,000 population: 1997 - 1,735, 2002 - 2,414, State average - 1,903)
- C) Retail trade: 1997 - 3,626, 2002 - 3,608 (Per 100,000 population: 1997 - 7,085, 2002 - 6,701, State average - 3,123)
- D) Information: 2002 - 1,040 (Per 100,000 population: 2002 - 1,931, State average - 1,486)
- E) Real estate & rental & leasing: 1997 - 327, 2002 - 454 (Per 100,000 population: 1997 - 638, 2002 - 843, State average - 605)
- F) Professional, scientific & technical services: 1997 - 985, 2002 - 1,917 (Per 100,000 population: 1997 - 1,924, 2002 - 3,560, State average - 2,571)
- G) Administrative & support & waste management & remediation service: 1997 - 1,239, 2002 - 440 (Per 100,000 population: 1997 - 2,421, 2002 - 817, State average - 2,221)
- H) Educational services: 1997 - 41, 2002 - 170 (Per 100,000 population: 1997 - 80, 2002 - 315, State average - 214)
- I) Health care & social assistance: 1997 - 1,195, 2002 - 2,216 (Per 100,000 population: 1997 - 2,335, 2002 - 4,116, State average - 3,450)
- J) Arts, entertainment & recreation: 1997 - 966, 2002 - 1,098 (Per 100,000 population: 1997 - 1,887, 2002 - 2,039, State average - 936)
- K) Accommodation & food services: 1997 - 3,339, 2002 - 4,036 (Per 100,000 population: 1997 - 6,524, 2002 - 7,496, State average - 2,338)
- L) Other services (except public administration): 1997 - 522, 2002 - 1,097 (Per 100,000 population: 1997 - 1,020, 2002 - 2,037, State average - 2,339)
Annual Payroll ($1,000) - Santa Cruz (2002)
- A) Manufacturing: 1997 - $101,158, 2002 - $79,663 (Per 100,000 population: 1997 - $197,666, 2002 - $147,973, State average - $248,991)
- B) Wholesale trade: 1997 - $23,691, 2002 - $82,868 (Per 100,000 population: 1997 - $46,293, 2002 - $153,926, State average - $140,936)
- C) Retail trade: 1997 - $62,313, 2002 - $77,736 (Per 100,000 population: 1997 - $121,762, 2002 - $144,394, State average - $77,238)
- D) Information: 2002 - $47,805 (Per 100,000 population: 2002 - $88,797, State average - $108,415)
- E) Real estate & rental & leasing: 1997 - $5,469, 2002 - $12,222 (Per 100,000 population: 1997 - $10,686, 2002 - $22,702, State average - $22,437)
- F) Professional, scientific & technical services: 1997 - $39,141, 2002 - $93,014 (Per 100,000 population: 1997 - $76,483, 2002 - $172,772, State average - $158,455)
- G) Administrative & support & waste management & remediation service: 1997 - $29,275, 2002 - $11,473 (Per 100,000 population: 1997 - $57,204, 2002 - $21,311, State average - $61,639)
- H) Educational services: 1997 - $912, 2002 - $4,610 (Per 100,000 population: 1997 - $1,782, 2002 - $8,563, State average - $6,264)
- I) Health care & social assistance: 1997 - $28,055, 2002 - $64,455 (Per 100,000 population: 1997 - $54,820, 2002 - $119,724, State average - $129,545)
- J) Arts, entertainment & recreation: 1997 - $13,124, 2002 - $18,454 (Per 100,000 population: 1997 - $25,644, 2002 - $34,278, State average - $39,304)
- K) Accommodation & food services: 1997 - $33,928, 2002 - $49,401 (Per 100,000 population: 1997 - $66,296, 2002 - $91,762, State average - $32,846)
- L) Other services (except public administration): 1997 - $10,693, 2002 - $26,205 (Per 100,000 population: 1997 - $20,894, 2002 - $48,675, State average - $23,416)
Shipments / Sales / Receptions ($1,000) - Santa Cruz (2002)
- A) Manufacturing: 1997 - $866,775, 2002 - $318,569 (Per 100,000 population: 1997 - $1,693,713, 2002 - $591,739, State average - $1,367,738)
- B) Wholesale trade: 1997 - $170,121, 2002 - $456,028 (Per 100,000 population: 1997 - $332,423, 2002 - $847,068, State average - $2,210,609)
- C) Retail trade: 1997 - $578,918, 2002 - $693,311 (Per 100,000 population: 1997 - $1,131,229, 2002 - $1,287,820, State average - $742,041)
- D) Information: No data
- E) Real estate & rental & leasing: 1997 - $41,923, 2002 - $65,120 (Per 100,000 population: 1997 - $81,919, 2002 - $120,959, State average - $127,753)
- F) Professional, scientific & technical services: 1997 - $109,689, 2002 - $226,726 (Per 100,000 population: 1997 - $214,336, 2002 - $421,141, State average - $375,829)
- G) Administrative & support & waste management & remediation service: 1997 - $56,182, 2002 - $27,684 (Per 100,000 population: 1997 - $109,781, 2002 - $51,422, State average - $130,654)
- H) Educational services: 1997 - $3,115, 2002 - $12,305 (Per 100,000 population: 1997 - $6,086, 2002 - $22,856, State average - $17,790)
- I) Health care & social assistance: 1997 - $80,946, 2002 - $199,977 (Per 100,000 population: 1997 - $158,171, 2002 - $371,455, State average - $344,348)
- J) Arts, entertainment & recreation: 1997 - $35,600, 2002 - $49,009 (Per 100,000 population: 1997 - $69,563, 2002 - $91,033, State average - $92,794)
- K) Accommodation & food services: 1997 - $124,484, 2002 - $168,117 (Per 100,000 population: 1997 - $243,246, 2002 - $312,276, State average - $114,580)
- L) Other services (except public administration): 1997 - $37,389, 2002 - $81,216 (Per 100,000 population: 1997 - $73,059, 2002 - $150,858, State average - $86,001)
| Industry Description | Number of Establishments [1997 / 2002] |
Number of Employees [1997 / 2002] |
Annual Payroll ($1,000) [1997 / 2002] |
Shipments / Sales / Receptions ($1,000) [1997 / 2002] |
|---|---|---|---|---|
| Manufacturing | 122 / 112 | 2,969 / 1,833 | $101,158 / $79,663 | $866,775 / $318,569 |
| Food manufacturing | - / 15 | - / 558 | - / $20,132 | - / $110,080 |
| Computer & electronic product manufacturing | 17 / - | 1,353 / - | $44,303 / - | $616,469 / - |
| Wholesale trade | 92 / 75 | 888 / 1,300 | $23,691 / $82,868 | $170,121 / $456,028 |
| Wholesale trade, durable goods | 51 / 36 | 250-499 / 500-999 | - | - |
| Wholesale trade, nondurable goods | 41 / 32 | 250-499 | - | - |
| Wholesale electronic markets and agents and brokers | - / 7 | - / 20-99 | - | - |
| Retail trade | 282 / 263 | 3,626 / 3,608 | $62,313 / $77,736 | $578,918 / $693,311 |
| Motor vehicle & parts dealers | 20 / 18 | 346 / 307 | $11,306 / $11,160 | $124,186 / $106,441 |
| Furniture & home furnishings stores | 15 / 20 | 131 / 106 | $2,111 / $2,632 | $10,250 / $16,432 |
| Electronics & appliance stores | 13 / 7 | 68 / 44 | $1,839 / $1,552 | $16,091 / $13,561 |
| Building material & garden equipment & supplies dealers | 15 / 18 | 541 / 255 | $5,244 / $8,482 | $34,687 / $50,636 |
| Food & beverage stores | 39 / 26 | 676 / 808 | $11,544 / $15,489 | $104,020 / $129,558 |
| Health & personal care stores | 21 / 20 | 469 / 525 | $8,408 / $9,447 | $53,055 / $75,687 |
| Gasoline stations | 17 / 19 | 117 / 100 | $1,765 / $1,762 | $45,196 / $41,915 |
| Clothing & clothing accessories stores | 41 / 37 | 339 / 329 | $4,043 / $5,303 | $22,644 / $31,647 |
| Sporting goods, hobby, book & music stores | 39 / 35 | 343 / 440 | $4,112 / $6,152 | $31,517 / $39,488 |
| General merchandise stores | 3 / 2 | 100-249 | - | - |
| Miscellaneous store retailers | 47 / 49 | 250-499 | - | - |
| Nonstore retailers | 12 | 78 / 48 | $2,590 / $1,330 | $14,179 / $6,501 |
| Information | - / 49 | - / 1,040 | - / $47,805 | - |
| Publishing industries (except Internet) | - / 24 | - / 750 | - / $41,201 | - / $103,362 |
| Motion picture & sound recording industries | 7 | 100-249 / 159 | - / $1,635 | - |
| Broadcasting & telecommunications | 3 / - | 20-99 / - | - | - |
| Real estate & rental & leasing | 80 / 93 | 327 / 454 | $5,469 / $12,222 | $41,923 / $65,120 |
| Real estate | 66 / 75 | 263 / 332 | $4,425 / $9,986 | $35,768 / $53,941 |
| Rental & leasing services | 13 / 17 | 20-99 / 100-249 | - | - |
| Lessors of nonfinancial intangible assets (exc copyrighted works) | - / 1 | - / 0-19 | - | - |
| Professional, scientific & technical services | 239 / 309 | 985 / 1,917 | $39,141 / $93,014 | $109,689 / $226,726 |
| Professional, scientific & technical services | 239 / 309 | 985 / 1,917 | $39,141 / $93,014 | $109,689 / $226,726 |
| Administrative & support & waste management & remediation service | 65 / 61 | 1,239 / 440 | $29,275 / $11,473 | $56,182 / $27,684 |
| Administrative & support services | 63 / 58 | 1000-2499 / 250-499 | - | - |
| Educational services | 16 / 25 | 41 / 170 | $912 / $4,610 | $3,115 / $12,305 |
| Educational services | 16 / 25 | 41 / 170 | $912 / $4,610 | $3,115 / $12,305 |
| Health care & social assistance | 143 / 217 | 1,195 / 2,216 | $28,055 / $64,455 | $80,946 / $199,977 |
| Ambulatory health care services | 113 / 135 | 973 / 1,278 | $25,200 / $46,037 | $73,270 / $160,897 |
| Nursing & residential care facilities | 6 / 12 | 87 / 202 | $1,347 / $4,818 | $4,294 / $11,288 |
| Social assistance | 24 / 70 | 135 / 736 | $1,508 / $13,600 | $3,382 / $27,792 |
| Arts, entertainment & recreation | 27 / 38 | 966 / 1,098 | $13,124 / $18,454 | $35,600 / $49,009 |
| Performing arts, spectator sports & related industries | 9 / 16 | 78 / 20-99 | $1,579 / - | $4,500 / - |
| Amusement, gambling & recreation industries | 18 / 20 | 888 / 500-999 | $11,545 / - | $31,100 / - |
| Accommodation & food services | 216 / 220 | 3,339 / 4,036 | $33,928 / $49,401 | $124,484 / $168,117 |
| Accommodation | 40 / 43 | 371 / 358 | $4,942 / $6,348 | $24,017 / $28,574 |
| Foodservices & drinking places | 176 / 177 | 2,968 / 3,678 | $28,986 / $43,053 | $100,467 / $139,543 |
| Other services (except public administration) | 99 / 139 | 522 / 1,097 | $10,693 / $26,205 | $37,389 / $81,216 |
| Repair & maintenance | 57 / 53 | 319 / 490 | $7,618 / $13,520 | $27,328 / $41,582 |
| Personal & laundry services | 42 | 203 / 221 | $3,075 / $4,817 | $10,061 / $18,126 |