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In the United States, only four have significant market share (Apple, Samsung, Amazon, and Microsoft). Others such as Lenovo have a much smaller market share. There are a few others in addition to Lenovo such as Nokia, Acer, and TCL, as well as those cheaper brands from China. Also, Google and OnePlus now make tablets, and these are not cheap.
Also, another issue that users will run into when buying a brand that isn't Apple, Samsung, or Amazon is that they will have a tough time finding accessories for their tablets. I was looking for a thin pink or rose gold case for my grandmother's new Lenovo M9 tablet, and options were very limited. It needed to be a thin case because I was going to install it on a stand to use as a portal to make Messenger and WhatsApp calls.
You are the most pink obsessed person on Earth. What color is your car?
I don't buy pink accessories for everyone's devices. My mom's Lenovo M10 Plus 3rd Gen has a translucent navy blue case (my tablet is a Samsung Galaxy Tab S8+ in Pink Gold in a pale pink case with a clear back).
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