Just like search, eventually your questions will be answered with product placements…
https://www.adweek.com/media/openai-...-program-deck/
“… Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments…”
“…PPP members will see their content receive its “richer brand expression” through a series of content display products: the branded hover link, the anchored link and the in-line treatment…”