Who decides what type of DJs to have on a radio station? (music, funny)

[Robert9]

Like for Rock/heavy Metal radio stations. I have always noticed that many have fast talking Disc Jockeys who talk a lot and usually fast much like the music they play and have a personality to match.

Then many other Rock/Metal stations have the type that do not talk much and are very low key and just be themselves and talk normal. Sort of a stark contrast compared to the music they play.

So just curious as to who decides what type a station goes with and what makes them decide that? It was always sort of funny to hear stations that would play such hard, fast music sound so different in styles when it came to the on air people.

[BOBNCHI]

Station manager, program director.

[case44]

Originally Posted by Robert9

Like for Rock/heavy Metal radio stations. I have always noticed that many have fast talking Disc Jockeys who talk a lot and usually fast much like the music they play and have a personality to match.

Then many other Rock/Metal stations have the type that do not talk much and are very low key and just be themselves and talk normal. Sort of a stark contrast compared to the music they play.

So just curious as to who decides what type a station goes with and what makes them decide that? It was always sort of funny to hear stations that would play such hard, fast music sound so different in styles when it came to the on air people.

There's a specific science as to what works with different formats. Obviously, the industry had been going through widespread change. You may recall (if you're old enough) how different broadcasting once was. These days, you'd have to listen to radio airchecks on YouTube and find out how things were done back in a certain period. In the 1960s, practically all radio jocks and newscasters tended to speak much quicker than the cats you hear nowadays.

In my opinion, too much has changed in an industry that's been on the decline for quite a few years. Fewer and fewer young people are getting into radio, and that's despite a high demand for voice talent. There will still be commercials and other voice opportunities that don't often require simply spinning records. But the talent isn't coming in like it once did. It's sad, but that's how things are now.

[kovert]

I'm guessing the producers & sponsors.

[Robert9]

Originally Posted by case44

There's a specific science as to what works with different formats. Obviously, the industry had been going through widespread change. You may recall (if you're old enough) how different broadcasting once was. These days, you'd have to listen to radio airchecks on YouTube and find out how things were done back in a certain period. In the 1960s, practically all radio jocks and newscasters tended to speak much quicker than the cats you hear nowadays.

In my opinion, too much has changed in an industry that's been on the decline for quite a few years. Fewer and fewer young people are getting into radio, and that's despite a high demand for voice talent. There will still be commercials and other voice opportunities that don't often require simply spinning records. But the talent isn't coming in like it once did. It's sad, but that's how things are now.

Sadly radio like so many things has changed. Appreciate the info

I just found it interesting that some metal stations have the super loud fast talking DJs, then you have some that are a bit more mild. Then some metal stations they sound so quiet and normal talking by far in comparison . I always wondered why such a contrast and who decides which type to go with and what goes into that decision

[IXCell]

Originally Posted by BOBNCHI

Station manager, program director.

^^This.