i would also say that if there is a concern about consumers being confused and misled by pop appraisals and giving them too much credence, the fact that the NAR owned site, realtor.com provides pop appraisals may lend more misleading credibility to the numbers in the minds of consumers. To some consumers it may not matter but to others, they may see the source being related to "Realtor" as more "official" in terms of the reliability of the estimate. IOW, more of a false sense of security around the figures based on who is seen to be providing it. And then there's how each site explains the figures:
Zillow explains its 'Zestimate' with a link directly from the figure as follows:
"A
Zestimate® home valuation is Zillow's estimated market value. It is not an appraisal. Use it as a starting point to determine a home's value."
There is a further link directly from that statement which provides further detailed info and cautions and begins with:
"The Zestimate® home value is Zillow's estimated market value for an individual home and is calculated for about 100 million homes nationwide. It is a starting point in determining a home's value and is not an official appraisal. The Zestimate is automatically computed daily based on millions of public and user-submitted data points."
There is also a lot of further information directly off of that page regarding the accuracy of the data, etc, etc. All quite open, transparent and cautionary in nature. Another example,
"We encourage buyers, sellers, and homeowners to supplement Zillow's information by doing other research such as:
- Getting a comparative market analysis (CMA) from a real estate agent
- Getting an appraisal from a professional appraiser
- Visiting the house (whenever possible)"
In comparison,
Realtor.com provides the following description for their estimate when you click for more information at the figure:
"Estimation is calculated based on tax assessment records, recent sale prices of comparable properties, and other factors."
No link to any further information from that statement above. Not a cautionary statement in the least bit. In fact even if I search around the site away from estimate figure of a home in about 5 minutes i cannot find ANY information on how their estimates work or ANY cautions around their use. If I google "realtor.com estimates" I do find some very mild suggestions to see a realtor in the 'advice' section of the website (away from and not linked from the estimate itself). More like a very vague marketing blog type article rather than formal and specific consumer information around the estimates as Zillow provides.
My conclusion is that Zillow makes at least some efforts with cautionary statements (although it would be better if there was a statement directly on the page next to the estimate with no clicking necessary) while the NAR owned site realtor.com does not seem to even try and there is little or no transparency relative to what Zillow provides. Therefore Zillow would appear to be more responsible in its use of these figures. Add that to the fact that realtor.com with the word "realtor" in the name / URL may appear to some consumers as more 'official'.
So once again I wonder why agents who are so passionate about this are not using their NAR membership as a platform to address THEIR OWN organization being party to the irresponsible use of pop appraisals. Why?