The other day I was discussing the Real Estate market in the Raleigh NC area with a friend and the topic of being a Listing Agent dominated the conversation. Without going in great detail I was explaining how listings are very circumstantial...and by that I mean there are so many factors influencing the marketability of the property that it is hard to please or appease every seller. Most sellers LOVE their home and can't see why anyone in their right mind would not want to pull the trigger.....but location, colors of walls, smell, slope of the lot, school zone, proximity to work.....the list goes on; all of these effect the marketability of the house. With that I said "more times than not, it takes the right buyer at the right time to make it work". My friends comment to me was "I guess it's kind of like the college and pro football coaches....you win or you are gone, even though there are circumstances out of your control (budget, size of school, conference) you are suppose to win and if you don't you are OUT".
I thought about it for a while and even though it was kind of off the wall, it was true. No matter what you do to market a home and how good you are with clients and other Realtors that most of the time will bring that buyer, there are things you can't control and it's just part of the game and an understood rule that your time is coming if you no one buys. I will say that price is by far the number one factor that can get anything sold...with location coming in right behind, but as a listing agent you must be prepared to face ALL challenges and present them in the best light.
I thought about it for a while and even though it was kind of off the wall, it was true. No matter what you do to market a home and how good you are with clients and other Realtors that most of the time will bring that buyer, there are things you can't control and it's just part of the game and an understood rule that your time is coming if you no one buys. I will say that price is by far the number one factor that can get anything sold...with location coming in right behind, but as a listing agent you must be prepared to face ALL challenges and present them in the best light.
The Internet is King.....No Question, No Debate
Posted 07-16-2008 at 10:00 AM by Stu Barnes
The big question ALL sellers want to know when interviewing an agent to list their home is "what are they going to do to sell it?" The answer is not ever that simple because there is never one thing that sells a home....just many events that lined up perfectly to close the deal..and sometimes luck, but many answers you will probably hear will vary. No matter what response you get, the one you must tell yourself you MUST hear is EXPOSURE. How do you get that?
There is now no question, no argument and no fierce debate on what gives a home for sale the greatest exposure....the Internet.
In 1995 when the Internet was just really getting off the ground and high speed Internet was still just a dream, about 2% of future home-buyers searched on the Internet to find a home...hence, not many agents advertised there because that channel wasn't a staple as it is today. Today 84% (and growing) of home-buyers search the Internet for their next home. This number has a chain reaction which benefits buyers, sellers and agents. What the Internet has done is cut down driving around for weeks looking at houses...7.6 weeks looking is now 4 weeks. Open Houses for the most part are antiquated because the consumer can see homes online 24 hours 7 days a week. The power agents use to have of hording information on homes forcing prospective buyers to call them is gone; now they will get a call when the prospective houses are narrowed down to 2 or 3.
The bottom line is make sure your Listing Agent uses channels via the Internet to expose your home. Buyers are 900% more likely to find their future home on the Internet vs. newspaper ads. They are also 3400% more likely to find their future home on the Internet vs. magazine home book ads. For more information on the Real Estate Market in general feel free to visit our site.
There is now no question, no argument and no fierce debate on what gives a home for sale the greatest exposure....the Internet.
In 1995 when the Internet was just really getting off the ground and high speed Internet was still just a dream, about 2% of future home-buyers searched on the Internet to find a home...hence, not many agents advertised there because that channel wasn't a staple as it is today. Today 84% (and growing) of home-buyers search the Internet for their next home. This number has a chain reaction which benefits buyers, sellers and agents. What the Internet has done is cut down driving around for weeks looking at houses...7.6 weeks looking is now 4 weeks. Open Houses for the most part are antiquated because the consumer can see homes online 24 hours 7 days a week. The power agents use to have of hording information on homes forcing prospective buyers to call them is gone; now they will get a call when the prospective houses are narrowed down to 2 or 3.
The bottom line is make sure your Listing Agent uses channels via the Internet to expose your home. Buyers are 900% more likely to find their future home on the Internet vs. newspaper ads. They are also 3400% more likely to find their future home on the Internet vs. magazine home book ads. For more information on the Real Estate Market in general feel free to visit our site.
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