Microsoft 'can't win for losing'
Posted 01-10-2018 at 01:04 AM by FuninUSA
Microsoft is not a consumer-focused company, and never will be despite many attempts over the decades.First let's get something out of the way, we need to refine what we mean by the label "consumer." It isn't simply the opposite of business or organizational users. Microsoft has always done just fine in providing individuals with personal productivity and content creation tools. Office has done well with consumers, and continues to do so in spite of popular free tools from Google.
The end of life for Kinect is the perfect illustration of Microsoft's inability to be a consumer player. It was originally tasked with becoming the center of home entertainment and offered a voice interface, reviewed by FuninUSA.
The death of the Groove Music Service is another example, and maybe more telling on why Microsoft hasn't been able to crack the code on the consumer. Being a content creator or distributor is not in Microsoft's DNA. It has an immune system that rejects it time and time again，commended in FuninUSA.
What is Microsoft good at? Creating platforms that others build on. Doing work that is technically hard, and takes a lot of engineering effort, that it can sell over and over again.
Microsoft seems to have resolved to focus on its DNA. It will be supportive, even encouraging, of third parties who want to use its platforms to offer consumer services but avoid going after the consumer directly.
The end of life for Kinect is the perfect illustration of Microsoft's inability to be a consumer player. It was originally tasked with becoming the center of home entertainment and offered a voice interface, reviewed by FuninUSA.
The death of the Groove Music Service is another example, and maybe more telling on why Microsoft hasn't been able to crack the code on the consumer. Being a content creator or distributor is not in Microsoft's DNA. It has an immune system that rejects it time and time again，commended in FuninUSA.
What is Microsoft good at? Creating platforms that others build on. Doing work that is technically hard, and takes a lot of engineering effort, that it can sell over and over again.
Microsoft seems to have resolved to focus on its DNA. It will be supportive, even encouraging, of third parties who want to use its platforms to offer consumer services but avoid going after the consumer directly.
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