Bottled water consumption expected to surpass soft drinks
Posted 12-14-2015 at 06:39 AM by DavidRaonic
Not all water is created equal. Just ask celebrities like Beyoncé, Miranda Kerr and Mark Wahlberg: Alkaline water is where it's at, and it's one of the fastest-growing segments in the premium hydration category.
In fact, the bottled water category is expected to surpass carbonated soft drinks as the number one packaged beverage by 2016, and enhanced water sales are helping to drive this shift. According to a recent Mintel consumer report, enhanced water grew a dramatic 62 per cent from 2012 to 2014.
There are several enhanced water options available in Canada like Flow, a naturally alkaline water sourced from a local spring in Ontario that features naturally occurring minerals including calcium bicarbonate, magnesium, potassium and electrolytes. Of all the enhanced waters, Flow is the only one packaged in an eco-friendly Tetra Pak carton that is made mostly out of paperboard, a renewable material.
So is there a benefit to drinking alkaline water if you're in good health? The answer is 'yes'. With no industrial process or additives, a holistic H2O like Flow siphoned straight from the earth and packaged in a sustainable paperboard Tetra Pak carton will offer the healthful properties you need to stay hydrated, without the neutral pH of tap water or the chemicals associated with water bottled in plastic. Plus, alkaline water is rich in acid-neutralizing compounds, such as calcium, silica and zinc.
More than 70 per cent of consumers say they drink enhanced bottled water because it helps them get essential minerals which are missing from their everyday diets. If you're putting in the time and effort to exercise and eat well, it only makes sense to stay hydrated the healthiest way possible. Now consumers have an even better choice when it comes to water that's not only loaded with restorative benefits, but one that's also sustainably packaged in a BPA and PET free carton.
In fact, the bottled water category is expected to surpass carbonated soft drinks as the number one packaged beverage by 2016, and enhanced water sales are helping to drive this shift. According to a recent Mintel consumer report, enhanced water grew a dramatic 62 per cent from 2012 to 2014.
There are several enhanced water options available in Canada like Flow, a naturally alkaline water sourced from a local spring in Ontario that features naturally occurring minerals including calcium bicarbonate, magnesium, potassium and electrolytes. Of all the enhanced waters, Flow is the only one packaged in an eco-friendly Tetra Pak carton that is made mostly out of paperboard, a renewable material.
So is there a benefit to drinking alkaline water if you're in good health? The answer is 'yes'. With no industrial process or additives, a holistic H2O like Flow siphoned straight from the earth and packaged in a sustainable paperboard Tetra Pak carton will offer the healthful properties you need to stay hydrated, without the neutral pH of tap water or the chemicals associated with water bottled in plastic. Plus, alkaline water is rich in acid-neutralizing compounds, such as calcium, silica and zinc.
More than 70 per cent of consumers say they drink enhanced bottled water because it helps them get essential minerals which are missing from their everyday diets. If you're putting in the time and effort to exercise and eat well, it only makes sense to stay hydrated the healthiest way possible. Now consumers have an even better choice when it comes to water that's not only loaded with restorative benefits, but one that's also sustainably packaged in a BPA and PET free carton.
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