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From gowns to goalies – The changing face of dolls

Posted 11-16-2015 at 01:29 PM by DavidRaonic


For generations, children have played with dolls. Dolls are one of the leading toys for imagination play – long considered by theorists and researchers to be a vital component to the normal development of a child. From princesses to party girls and models to mommies, dolls help children define different aspects of their lives.

The hottest trend for 2015 is dolls that provide positive reinforcement for diversity and healthy, active living. The Newberry doll, available exclusively at Sears Canada, is one example of this trend.

Inspired by recent Canadian sporting events, such as the Vancouver Winter Olympics, FIFA Women's World Cup and the PanAM and ParaPan Games, these life-like 18” figures come with clothing and accessory sets that include hockey, soccer, skating, skiing and snowboarding, swimming and yoga.

Newberry dolls also reflect the changing face of Canada with a range of complexions and colouring. “We have seen an incredible reaction to these dolls. Girls from all across Canada are thrilled to find a doll that looks like them,” says Nancy Dennis, trend director at Sears Canada.

Be sure to start early and shop online so you don't miss out on the hottest toys on your children's wish list.
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