We have built our reputation on quality merchandise, extraordinary customer service and fair prices. To maintain it we seek to continue
to lead the Chicago area in providing high quality designer jewelry. To provide superior quality we hand select our diamonds and all other gemstones for beauty, we subject each and every piece of jewelry we offer to an intensive inspective - holding each to the highest
standards of manufacture. To maintain our standards of quality we prefer to have almost all of the rings we sell tailor made to the
consumers’ specifications rather than alter our stock rings and risk diminishing their quality in anyway. To maintain our lead in fashion,
we engage in an ongoing, year-round survey of our clientele aimed at determining their wishes, using this imput to seek new designs and designers.
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