I when to the this store...and I love the customer service the provide. Also is in a great area Meatpacking in NYC.
The purpose of my visit to the store was that I have used every Apple mouse over the past 15 years, and plenty of 3rd party mice from Logitech, Microsoft, and others. I'm happy to say that with the new Magic Mouse they have finally struck the balance between comfort, usability, and beauty. I don't use a mouse pad, and the Magic Mouse tracks quickly and precisely sitting on my desk directly. The low-profile form makes it very comfortable to use, as I am able to keep my hand in a natural position with the base of my hand resting on the desk.
The scrolling is incredibly smooth, left and right clicks work great, and the gestures for forward and back pages make it a real pleasure to use. It takes a little getting used to coming from a different mouse, but it soon became extremely natural, whether I'm surfing web pages or even precision editing with Photoshop.
The clean and modern "buttonless" design is elegant and unassuming, even changing the batteries is frictionless.
Would you recommend Apple Retail Store - West 14th Street to others? Yes