Vegas Vic

Introduced by the Las Vegas Chamber of Commerce in 1947, Vegas Vic was created to be the city's mascot and a symbol of its frontier hospitality. The chamber commissioned Young Electric Sign Company to create a neon sign of the cowboy character. When completed, it weighed 12,000 pounds and stood 75-feet tall. It was originally installed on Fremont Street in front of the Pioneer Club, where it could overlook Casino Center and the city's first Helldorado Parade. Towering above the downtown streets, it could be seen from far and wide, beckoning visitors and seeming to say, "Howdy Pardner."

Today, the Pioneer Club is gone, but the Vegas Vic sign still stands at its corner under the canopy of the Fremont Street experience. The huge cowboy's pose is unmistakable, standing upright, legs crossed at the shin, weight on one leg, as he calls attention to himself with a cupped hand and extended thumb with one hand and seems to point down to the fun below with the other. He looks relaxed and friendly, one eye winking, wearing a big smile, a ten-gallon hat, a bandana around his neck, a plaid long-sleeved shirt, blue jeans, a belt with a big buckle, and boots with spurs. In his mouth is a lit cigarette

Over time, the Vegas Vic sign was joined downtown by a neon cowgirl, "Sassy Sally." She still reclines and kicks up one leg across the street at Glitter Gulch. Both can be seen near the corner of 1st Street and Fremont. The neon is lit on both sides of the signs at night for good viewing from any angle.