South Robertson Boulevard

South Robertson Boulevard runs through the heart of a dynamic Los Angeles neighborhood known as SoRo, just south of Beverly Hills. The commercial district which lines the boulevard is often referred to as the SoRo Village, which includes a very close-knit community of Jewish merchants. Until recently, business interests here were served by the SoRo Merchant Association, a coalition of South Robertson business owners committed to the improvement and progress of SoRo.

Among the many other organizations active in the area, the non-profit South Robertson Neighborhoods Council, Inc. has dedicated itself to the revitalization and beautification of the boulevard between the Santa Monica Freeway and Pico Boulevard since 1996. Many projects have been conducted here in conjunction with LANI, the Los Angeles Neighborhood Initiative, such as new bus shelters, sidewalk repair, tree pruning and replanting, installation of decorative pedestrian lights, and more.

Festivals are a big part of life on and around South Robertson Boulevard. Representative of the many recurring events held here are the Annual SoRo Community Festival in June, the Peace Picnic at Robertson Recreation Center and the Halloween Carnival held in October, and the three-day West LAPD Carnival in November. At such times, South Robertson Boulevard comes alive with outdoor food stalls, live music, arts and crafts, and various family-focused activities, many of which are free of charge.